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    Associate Director - Hyderabad, India - InfoEdge

    InfoEdge
    InfoEdge Hyderabad, India

    1 week ago

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    Description
    Associate Director - Media Relations with one of the leading B Schools in India


    Designing and implementing the PR strategy for ISB to cultivate our relationships with media, engage and expand our audiences, and drive brand awareness.

    Promoting and maintaining a positive image of the School by ensuring strong presence in print and electronic media

    • Positioning ISB as a researchdriven, internationally acclaimed management institute and showcasing the thought leadership of its faculty
    • Generating talking/writing opportunities for ISB faculty in the top tier publications
    • Planning and facilitating periodic media interactions/relationship building meetings with senior spokespersons from the School
    • Organising press meets for key announcements/events of the School
    • Developing and implementing media strategies in line with the School's strategic communications plans
    • Developing content for press releases and talking points for media interactions
    • Liaising with various departments within the School to generate media interest in their activities
    • Responding to queries from different sources, primarily the media, in a timely manner
    • Analysing media presence, benchmarking against other B-Schools/competitors, and presenting such information to internal stakeholders
    )
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