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    Sr Marketing Manager - Bengaluru, India - PloPdo

    PloPdo
    PloPdo Bengaluru, India

    3 days ago

    Default job background
    Full time
    Description

    Job Description:

    We are seeking a highly skilled and dynamic Head of Marketing to lead and oversee all

    marketing initiatives at Spintly. This leadership role is crucial in driving the companys

    growth, market positioning, and brand awareness. The ideal candidate will be based out of

    our Bangalore office and will lead a team to create, implement, and manage comprehensive

    marketing strategies.

    Key Responsibilities:

    1. Develop and Implement Marketing Strategies: Design and execute innovative

    marketing strategies to enhance brand visibility, lead generation, and customer

    acquisition, aligning with company objectives.

    2. Team Leadership: Lead, mentor, and manage the marketing team, ensuring the

    teams alignment with company goals and driving individual and collective success.

    3. Brand Management: Enhance brand positioning, ensuring consistent brand

    messaging across all platforms and marketing campaigns.

    4. Product Marketing: Collaborate with the product and sales teams to develop

    effective product marketing strategies and sales enablement tools.

    5. Digital Marketing & Online Presence: Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and content strategy to maximize online presence and customer engagement.

    6. Market Research & Analysis: Conduct market research, analyze trends, and identify

    opportunities for growth. Utilize insights to adapt marketing strategies.

    7. Budget Management: Manage the marketing budget effectively, ensuring optimal allocation and maximum return on investment (ROI).

    Key Competencies:

    1. Leadership Skills: Proven experience in leading and inspiring a high-performing

    marketing team.

    2. Strategic Thinker: Ability to develop, articulate, and execute marketing strategies

    that align with business objectives.

    3. Analytical Mindset: Strong analytical skills to interpret data, metrics, and market

    trends to drive decisions and strategies.

    4. Innovation and Creativity: Capability to introduce innovative and creative ideas that

    set Spintly apart in the market.

    5. Digital Expertise: Proficiency in digital marketing tools, SEO/SEM, content

    marketing, social media, and CRM systems.

    6. Collaboration and Communication: Excellent interpersonal and communication

    skills to collaborate across teams and communicate effectively with stakeholders.

    7. Adaptability: Capacity to work in a dynamic, fast-paced environment, adapting to changes and challenges.

    Requirements:

    Bachelors degree in Marketing, Business, or a related field. Masters degree

    preferred.

    Minimum of 10 years of experience in a senior marketing position, preferably within

    the technology or SaaS industry.

    Proven track record of successful marketing campaigns and initiatives with demonstrable

    results.

    Prior experience managing a marketing team.

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