- Formulate and execute advanced SEO strategies in alignment with business goals.
- Conduct in-depth keyword research and competitor analysis to identify growth opportunities and drive high-quality leads to the website.
- Lead and mentor a team of SEO analysts, providing guidance and support.
- Conduct regular training sessions to keep the team updated on industry best practices.
- Optimize website content and structure to improve search engine visibility.
- Conduct keyword analysis and ensure strategic placement of keywords in titles, meta tags, headings, and content.
- Optimize website architecture, URL structure, internal linking, and navigation for improved crawlability and user experience.
- Develop and execute off-page SEO strategies to enhance the website's authority and reputation.
- Build high-quality backlinks through outreach, guest blogging, content promotion, and social media engagement.
- Monitor and manage online reviews and directory listings to maintain a positive online reputation.
- Experience with local SEO and GMB optimizations.
- Conduct regular audits to identify technical issues that may impact website performance and search engine rankings.
- Solid understanding of website tech architecture, indexing / crawling, optimising crawl budgets, managing sitemaps and robot files, mobile friendliness, etc.
- Collaborate with the development team to implement technical enhancements and ensure search engine accessibility.
- Develop and oversee a content optimization strategy, ensuring high-quality, SEO-friendly content across all digital channels.
- Work closely with content creators to align strategies with broader marketing objectives.
- Utilize advanced analytics tools to monitor and analyze SEO performance.
- Provide regular reports on key performance indicators, insights, and recommendations for improvement.
- Collaborate with UX/UI teams to improve the user experience and implement CRO strategies.
- Identify and implement A/B testing for continuous optimization.
- Stay ahead of industry trends, algorithm changes, and emerging SEO technologies.
- Implement innovative strategies to stay competitive in the digital landscape.
- Bachelor's degree in Marketing, Business, or a related field.
- 4-6 years of proven experience in SEO roles, with at least 2 years in a managerial position.
- In-depth knowledge of SEO best practices, search engine algorithms, and industry trends.
- Strong leadership and team management skills.
- Proficiency in using advanced SEO tools and analytics platforms.
- Excellent communication and interpersonal skills.
- Proficient in strategizing website lead generations and ROI
- SEO certifications (e.g., Google Analytics, Google Ads, SEMrush) are advantageous.
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Search Engine Optimization Manager - Noida, India - GEDU Services
Description
Job Title: SEO Manager
Position Overview:
As an experienced SEO Manager with 4-6 years of hands-on experience, you will lead and execute comprehensive SEO strategies to drive organic growth, improve search rankings, and enhance online visibility. In this role, you will be responsible for managing a team of SEO analysts, collaborating with cross-functional teams, and developing advanced strategies to achieve business objectives.
Key Responsibilities:
Strategy Development:
Team Leadership and Team Building:
On-page optimization:
Off-page optimization:
Technical SEO:
Content Optimization:
Analytics and Reporting:
Conversion Rate Optimization (CRO):
Industry Trends and Innovation:
Qualifications:
Shift Timings: 12:00 PM-9:00 PM (Monday-Thursday)
12:00PM - 7:00 PM (Friday)