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Gurgaon

    VAS Category Manager - Gurugram, India - airtel

    airtel
    airtel Gurugram, India

    2 days ago

    Airtel background
    Description

    Key Responsibilities

    1. Drive Airtel Services Revenue

    • Complete management of Airtel Specials (VAS channels), Increasing ARPU, subscriber base, penetration over DTH active base and achieving revenue targets day
    • Responsible for acquiring customers on Airtel specials, and ensuring they continue their subscription

    2. Content partnerships and Regional content management

    • Benchmarking vs competition, consumer insights from broadcaster, getting content slate across all regions, and decoding what content works for which cohort

    3. Drive On-screen and digital VAS sales

    • Responsible for growing the portfolio using digital acquisition methods as well as DTH on-screen inventory

    4. Driving OTT Subscription for Airtel DTH

    • Ownership of OTT monetization on DTH base

    5. Xstream TV channel ownership

    • Run promos on Xstream TV screen (Banner, rails etc) to increase revenue extraction from DTH subscribers
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