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Noida

    Category Manager - Noida, India - iimjobs

    iimjobs
    iimjobs Noida, India

    3 weeks ago

    Iimjobs background
    Full time
    Description
    Category Manager FMCD

    Head Marketing


    ABOUT THE COMPANY:
    One of the notable companies, based in India, with operations in 3 continents. Has 11 manufacturing plants spread across the country. The company is looking for expansion and developing a new Category of product, recently invested 5000 CR.


    JOB PURPOSE :

    • Strategic marketers build business plans from the perspective of core constituents: the customer, the channel or the consumer.
    • They are business drivers who critically assess constituents' needs, the competitive environment and the company's own competencies.
    - hey are champions of the company's brand value and play a pivotal role in leveraging this to the highest advantage.

    • They possess both functional expertise as well as a broad and disciplined business perspective.
    • Fundamentally, they help discover new channels, products and services that fuel growth and differentiate their company in the marketplace.

    JOB RESPONSIBLITIES :

    • Play a significant role in developing and implementing the company's longterm strategic plan including new product opportunities, acquisitions/ joint ventures, and other growth initiatives to meet the company's revenue and earnings targets.
    • Create and execute a dynamic marketing plan that will build the company into a dominant brand, including development of a consistent message integrated across all programs, promotions, products and services.
    • Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels
    • Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs
    • Be the visible voice and advocate for the end user within the organization
    • Direct a market research/ enduser insights function that will improve product development and new product introductions and guide the design effort, ensuring leadingedge, consumerdriven products and designs that meet manufacturing and cost goals.
    • Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities.

    PROFESSIONAL COMPETENCIES :

    • Strong business and financial acumen and the ability to link marketing strategy and results directly to overall business strategy and company financial goals.
    • A history of successful brand management and equity building.
    • The ability to develop strategy from indepth analysis of consumer insights.
    • Proven success driving results and delivering return on investment to the company.
    • The ability to forge strategic alliances with key partners who can extend and build brand and company relevance.
    • Proven record in NPD with strong marketing/ communications skills.

    QUALIFICATION :
    MBA / PGDM from a Premium Institute.
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