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    Principal Campaign Manager - Hyderabad, India - Zeta Global

    Zeta Global
    Zeta Global Hyderabad, India

    4 days ago

    Default job background
    Description

    Principal Campaign Manager

    Role/Responsibilities:


    • Deep hands-on skill to configure and execute all email campaign

    • Advanced training on campaign process, platform tools & custom applications

    • Onboarding client to new tools & approach in a novel way

    • Feedback and assessment for the function's recruitment process

    • Product roadmap feedback , call out the bugs ,review new features and document it

    • Mentoring of Campaign Specialists and share inputs for improvising the process

    • Participate and support sales-related activities such as sales pitch presentations, project manage RFPs,
    POCs, etc

    • Gathering campaign requirements and briefing the creative changes upon need

    • Audience creation, management and data troubleshooting (not responsible for the data integrity - BSA)

    • Campaign Quality Assurance and testing Campaign performance to track reporting

    • Campaigns Operations documentation and delegate the communication, time, scope and cost

    • Campaign/trigger monitoring & issue resolution management with easy action plans if it is applicable.

    • Developing & maintaining training materials with the advanced information

    • Regular support of platform & custom applications for self-deployment clients

    • Own the calls to understand upcoming projects or campaigns

    • Accountable for new client onboarding by synchronizing with cross functional team

    • Deeper understanding of account level Allocations, MSAs, Revenue/Billings

    Experience:

    • 4+ years related full-time experience in customer support or client services environment

    • Must have strong understanding of customer service standards

    • Must have strong critical thinking skills

    • Previous experience with any Marketing Automation platform and Campaign management is desired

    • Knowledge of Internet development technologies (XML, API, SQL etc.) is required

    • Proven experience or expertise in Database and relational data structures

    • Experience in trigger email sends

    • Working knowledge of HTML

    • Self-starter who requires minimum supervision

    • Strong written and oral communication skills

    • Must have the ability to multi-task and prioritize work independently

    • Familiarity with project management methodologies; understanding of scope, requirement gathering,
    dependencies, and scheduling work

    • Must have a high attention to detail with the ability to produce flawless work in rapid succession

    • Must possess effective communication skills when speaking to technical and non-technical

    Not required but a plus:


    • Knowledge and experience with basic Adobe Photoshop functionality

    • Exposure to relational database structure (primary and unique keys, sister table joins)

    • Knowledge of email best practices

    Company Summary
    Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership.
    Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the
    Company combines the industry's 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to
    unlock consumer intent, personalize experiences and help our clients drive business growth.
    Our technology runs on the Zeta Marketing Platform, which powers 'end to end' marketing programs for some of the
    world's leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search
    and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable,
    repeatable and sustainable.
    Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race,
    gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical
    condition, disability, veterans status, or any other basis protected by law.
    Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with
    arrest and conviction records.
    Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by
    Independent Research Firm

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