- Own and drive performance creative strategy leveraging Meta on the basis of business needs and consumer understanding.
- Optimize campaign performance through testing elements like design, copy, bidding, and targeting.
- Work on the entire funnel of acquisition and support the internal teams for optimizing conversion funnel.
- Ideate, launch, manage and optimize new user growth campaigns across for multiple businesses and APKs.
- Identify opportunities to develop new channels and expand existing channels for customer acquisition
- Develop a strong understanding of the products, competitors, industry and the marketing and advertising goals of the company.
- End to end and full accountability for advertising goals and metrics including CTR, ROI, LTV, CAC and others.
- Develop and deliver weekly, monthly, quarterly reporting dashboards
- Collaborate with brand, creative, product and technology to achieve marketing goals.
- 57 years of experience managing Meta campaigns at a top Performance agency.
- Strong analytical and reporting skills with an advanced working knowledge of Microsoft Excel.
- Experience with managing and optimizing online marketing campaigns with an emphasis on efficient spending to generate high ROI
- Experience in analytics platforms (Google Analytics, Adobe Analytics and Appsflyer/Moengage), digital branding, conversion optimization, and MMP/MAP
- Experience with mobile app based integrations with marketing tools, their issue troubleshooting and communication with relevant stakeholders.
- Direct work experience at a top Creative Agency in India
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JPMorgan Chase Bank, N.A. Mumbai, IndiaYou are a strategic thinker passionate about driving solutions using financial services skills. You have found the right team. · As the Managed Solutions professional in our Investor Relations team you will spend each day defining, refining and delivering set goals for our firm · ...
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Associate Manager
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Dentsu Creative Mumbai, IndiaAbout Dentsu International India: · Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by its ...
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Associate Manager
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Dentsu Creative Mumbai, IndiaAbout Dentsu International India: · Awarded the Oscars of the advertising world, The Cannes Global Agency of the Year 2022 (a first for India) Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by its ...
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Associate Manager
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Associate Manager
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Associate Manager
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The Lubrizol Corporation Mumbai, IndiaWe value diversity in professional backgrounds and life experiences. By enabling a consistent, unbiased, and transparent recruitment process, Lubrizol seeks to create a positive experience for candidates so we can get to know them at their best. We recognise unique work and life ...
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- Associate Manager - Mumbai, India - iimjobs
Description
Overview - In the role of a Digital/Performance Marketer you will be making sure that Acquisition numbers are always in the green.
Role - The candidate will be responsible for creative excellence and acquisition of users profitably through Meta
What you will do in this role