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    Digital Analytics - Bengaluru, India - dentsu

    dentsu
    Default job background
    Full time
    Description

    Job Title: Digital Analytics - Lead Analyst

    Company: The company is seeking a skilled Digital Analytics - Lead Analyst to join their team and play a vital role in executing strategies outlined by senior leadership.

    Job Description:

    Key responsibilities:

    • Support evaluating business goals and objectives from multiple teams, developing tracking strategies for measuring success
    • Work with the Client Lead to offer consulting on web analytics platform selection, implementation, and remediation for clients/agencies
    • Install, configure & debug Google Analytics following best practices
    • Lead team in tag implementation, rules development, and leveraging data layer elements for analysis through platforms like Google Tag Manager, Adobe Launch, or Tealium
    • Develop implementation documentation for client developers detailing page code requirements and data layer details
    • Conduct quality assurance tests on tracking implementations
    • Provide consulting services to clients on web analytics platform strategy and technical needs
    • Collaborate with various business units to expose best practices in metrics and decision-making to client management
    • Deliver platform training and knowledge sharing in web analytics
    • Experience in deploying and testing analytics tools in mobile apps for iOS and Android using the Firebase SDK


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