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    Influencer Marketing Specialist - Mumbai, India - Purplle

    Purplle
    Purplle Mumbai, India

    1 week ago

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    Description

    Who We Are

    Founded in 2012, , a unicorn startup, is one of India's largest e-beauty destinations with more than 7 million monthly active users. Our platform covers over 1000+ brands with nearly 50,000 products, available on its website and app. Supported by marquee investors like Verlinvest, Sequoia Capital India, Blume Ventures & JSW Ventures, Purplle is one the most exciting firms in the beauty and care space.

    Who You Are

    ● An energetic, enthusiastic person who wants to get exposure in one of the hottest spaces in marketing right now – Influencer Marketing

    ● A social media savvy person who lives and breathes content, and has a keen sense of the latest trends on social media.

    ● Someone who's able to build and strengthen relationships with our portfolio of 100+ influencers.

    ● A self-starter who wants to accelerate their career path, while making great content along the way.

    What You'll Be Doing

    ● Identify social media influencers(Youtube and Instagram) and onboard them basis metrics like reach, engagement and views.

    ● Co-create with our influencers to make content that is highly authentic and relevant to end-consumers.

    ● Understand the latest trends in video content across platforms, and work with influencers to understand how it can be adapted to our specific use cases.

    ● Look to continuously improve the benchmarks in terms of content quality and content efficiency, metrics such as views, clicks etc.

    ● Work with internal teams to plan and execute brand campaigns using influencers.

    ● Help get operational things executed well such as coordination, dispatching, tracking

    What Skills You Should Have

    ● Savvy social media user in tune with beauty trends and influencers

    ● Strong organizational skills and ability to multi-task

    ● Excellent communication and writing skills in English

    ● Great communication skills to effectively work with influencers

    ● Fluency in languages like Hindi/Tamil/Telugu/Malayalam/Bangla/Assamese would be a bonus.

    ● Basic knowledge of tools like Powerpoint and Excel.

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