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    Digital Media Specialist - Mumbai, India - House of Hiranandani

    House of Hiranandani
    House of Hiranandani Mumbai, India

    3 days ago

    Default job background
    Real Estate
    Description

    Job Title: Digital Media Specialist (SEO, Marketing Automation, AR/VR)

    Department: Marketing/Technology

    Location: Powai, Mumbai

    Job Summary:

    We are seeking a highly skilled Digital Media Specialist who will be responsible for implementing effective strategies across multiple areas, including SEO, marketing automation, and AR/VR etc. This role will involve optimizing our online presence, improving customer engagement, and creating immersive experiences to enhance our brand visibility and drive growth. The ideal candidate is a versatile professional with a strong understanding of digital marketing trends and technologies.

    Responsibilities:


    • Develop and implement comprehensive SEO strategies to improve organic search rankings, website visibility, and traffic.


    • Perform keyword research, conduct on-page and off-page optimization, and monitor website performance using SEO tools and analytics.


    • Collaborate with content creators to optimize website content, ensuring it is SEO-friendly and aligns with target keywords.


    • Monitor industry trends and algorithm changes to stay updated on best practices for SEO and incorporate them into our strategies.


    • Design and execute marketing automation campaigns using relevant tools to nurture leads, increase conversions, and enhance customer journeys.


    • Develop personalized and targeted email marketing campaigns, including segmentation, content creation, A/B testing, and performance tracking.


    • Collaborate with cross-functional teams to align marketing automation strategies with overall marketing objectives.


    • Utilize AR/VR technologies to create interactive and immersive experiences that enhance product presentations, customer engagement, and brand perception.


    • Stay informed about emerging AR/VR trends, technologies, and best practices, and propose innovative ideas for implementing AR/VR solutions.


    • Monitor and analyze campaign performance, track key metrics, and provide actionable insights to optimize strategies and improve ROI.


    • Stay up-to-date with the latest digital marketing trends and technologies, continually exploring opportunities to enhance our digital media efforts.

    Requirements:


    • Bachelor's degree in Marketing, Communications, Computer Science, or a related field.


    • Proven work experience as a Digital Media Specialist, SEO Specialist, Marketing Automation Specialist, or similar role.


    • In-depth knowledge of SEO principles, practices, and tools (e.g., Google Analytics, keyword research, on-page/off-page optimization).


    • Experience with marketing automation tools


    • Strong understanding of AR/VR technologies, development platforms and content creation processes.


    • Proficiency in HTML, CSS, and basic web development principles.


    • Excellent analytical skills to interpret data, track performance, and provide actionable insights.


    • Strong project management and organizational skills to manage multiple initiatives and meet deadlines.


    • Creative mindset with a keen eye for design and storytelling.


    • Strong communication and collaboration skills to work effectively with cross-functional teams.


    • Ability to adapt to changing priorities and thrive in a fast-paced environment.

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