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Gurgaon

    Performance Marketing Manager - Gurugram, India - Tide

    Tide
    Tide Gurugram, India

    2 days ago

    Default job background
    Banking / Loans
    Description

    Department - Member Engagement Marketing

    Who are Tide?

    At Tide, we're on a mission to save businesses time and money. We're the leading provider of UK SME business accounts and one of the fastest-growing FinTechs in the UK. Using the latest tech, we design solutions with SMEs in mind and our member-driven financial platform is transforming the business banking market. Not only do we offer our members business accounts and related banking services, but also a comprehensive set of highly connected admin tools for businesses.

    Tide is about doing what you love. We're looking for someone to join us on our exciting scale up journey and be a part of something special. We are wanting passionate Tideans to drive innovation and help build a best-in-class platform to support our members. You will be comfortable in ambiguous situations and will be able to navigate the evolving FinTech environment. Imagine shaping how millions of Tide members discover and engage with business banking platforms and building this on a global scale.

    Key Responsibilities:

    Collaboration: Work closely with business, technology, data science, and legal teams to develop roadmaps and comprehensive project plans.

    Data Management: Manage extensive datasets and generate insightful reports to support decision-making and enhance business understanding.

    Campaign Optimization: Collaborate with the marketing team to refine campaigns and product flows, ensuring efficient and effective member engagement.

    Process Improvement: Continuously seek opportunities to improve data handling, reporting processes, and overall operational efficiencies.

    Ownership: Take full responsibility for the operations of the rewards program, from platform enhancements to offer tracking and comprehensive reporting.Visualization and Reporting: Maintain and innovate dashboards that display detailed performance metrics and data visualizations to monitor marketing effectiveness.

    Who will be a Great Fit:

    • Education: Master's degree in Marketing, Business Administration, or related field.
    • Experience: 7-10 years in performance marketing within financial services, with a focus on credit cards, app-based fintechs, or cashback cards.
    • Digital Marketing: Strong understanding of digital channels like Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc.
    • Analytics: Hands-on experience with Marketing Measurement Platforms (MMP) and Google Analytics.
    • Industry Knowledge: Familiarity with financial sector challenges, regulations, and consumer preferences.
    • Campaign Success: Proven track record of successful digital marketing campaigns, emphasizing customer acquisition, retention, and revenue growth.
    • Product Understanding: Knowledge of credit card marketing, cashback programs, and mobile banking apps.
    • Metrics: Understanding of industry-specific metrics like CLV, churn rate, ARPU, and NPS.
    • Testing: Experience in A/B testing and multivariate testing to optimize campaign performance.
    • Creativity: Ability to conceptualize creative marketing campaigns and develop innovative ad concepts.
    • Multilingual Marketing: Experience in creating and optimizing ads in multiple languages for diverse target audiences.
    • Optimization: Proficiency in advanced optimization techniques to improve ad relevance and targeting accuracy.
    • Analytical Skills: Strong analytical skills with a focus on data analysis and optimization tactics.
    • Tools: Familiarity with industry-leading ad platforms, creative tools, and optimization technologies.
    • Collaboration: Ability to collaborate effectively with internal teams and external partners to execute integrated marketing campaigns.

    What you'll get in return:

    ● 25 days holiday

    ● Additional health and dental insurance

    ● Fully covered Multisport card

    ● Food vouchers

    ● We invest in your development with a 40,000 INR professional L&D budget per year and up to three L&D paid days off

    ● Snacks, light food, drinks in the office

    ● Enhanced family-friendly leave

    ● Flexible working

    Tide is a place for everyone

    At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status. We believe it's what makes us awesome at solving problems We are One Team and foster a transparent and inclusive environment, where everyone's voice is hea

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