Jobs
>
Gurgaon

    Sr. Manager Brand Communications - Gurgaon, India - adidas

    adidas
    adidas Gurgaon, India

    6 days ago

    Default job background
    Description

    Sr. Manager Brand Communications – EM Hub



    Area: Emerging Markets

    Department: Marketing

    Direct Reporting Line: Director Brand Communications

    Dotted Reporting Line: N/A

    Subsidiary/territory: EM Hub

    Location: India

    GSMS Grade: M3

    Number of Personnel Managed Direct 2

    Number of personnel Managed Indirect



    Purpose & Overall Relevance for the Organization:

    Lead and steer the planning and execution of the Sport Brand Communications across all locations in EM, driving all relevant Brand KPIs. Build the adidas brand as the best sports brand in Emerging Markets through maximizing innovative and inspirational brand exposure. Ensure execution excellence and consistent deployment of a holistic brand marketing plan across all communication channels, DP, PP, PR, CRM, Digital, Media, Omni, DA, Membership in accordance with Global Guidelines. Act as an interface with global, country/clusters and EM cross-function teams.

    Key Responsibilities:

    Interface with global, clusters and EM cross-function teams

  • Lead the interaction with global Marketing as the key point of contact for all sport marketing campaign development, tool creation and seasonal category calendar and publishing plans.
  • Lead as key spoc for all sport comms and secure alignment across country/ cluster and hub brand verticals.
  • Lead the interaction with cluster brand teams on sport campaigns and moments and work closely with brand planning to secure holistic campaign and calendar planning.
  • Drive and own all brand planning milestones for elevated franchises and category activations.
  • Drive the effective implementation of Global Concept-to-Consumer and Sales Excellence tools, in activated sales channels, in line with the Omni-channel calendar.
  • Represent the market priorities and brand needs within EM to global teams.
  • Lead the development of category attack plans.
  • Partner with country/ cluster teams on the development and creation of local campaigns.
  • Work closely with partnerships (EIM and SPOMA) and newsroom team to drive a strong E2E brand communications strategy.

    • EM Brand comm deliverables for GTM milestones

  • Lead and manage EM calendar development and provide input to EM planning team for sport calendar development.
  • Develop handover tools to support successful sell in, including guidance on key seasonal stories, sell in plan for key campaigns, sell in tool development, EM sign off
  • Collect and provide solution for country & clusters' feedback and needs on category calendar and toolkits.
  • Deliver campaigns OTIF in line with EM brand planning processes.

    • Key campaign planning and tool creation

  • Lead marketing activation plan for EM key campaigns through close work with clusters
  • Lead the creation of campaign content toolkit for EM, including local campaigns for the market.
  • Monitor smooth handover campaign toolkit to country cluster Brand Communication teams for execution.
  • Allocate and manage EM above market production MAEX

    • KPI's:

  • On-time and quality deliverable through EM GTM and Brand Planning Milestones.
  • On-time and quality deliverable of campaign tools.
  • On time launch of campaigns.
  • Quality of recommended and executed initiatives to maximize brand and product exposure and are implemented at industry leading standards.
  • Improvement in our Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.).
  • Integration of ideas with other disciplines.
  • Improved professionalism of the team.
  • Delivery on Initiatives identified by the Senior Management team.
  • Market Share.
  • Long term campaign KPI scorecard related to brand health metrics for all sport stories.

    • Key Relationships:

  • Global Marketing team
  • EM Newsroom, Brand Planning, partnership teams
  • EM BU teams
  • EM Omni, DA, Membership, CRM
  • Country Cluster Brand Communication team
  • External Agencies and partners

    • Knowledge, Skills and Abilities:

  • Advanced cross-functional Marketing knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods industry experience preferred).
  • Leading, managing and developing a diverse, multi geography team.
  • Result oriented with advanced level of project and budget management knowledge.
  • Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets.
  • Strategic thinking, ability to lead and influence people.
  • Excellent presentation, communication, and negotiation skills.
  • Ability to multi-task and attention to detail.
  • Advanced user of MS Office suite of products.

    • Requisite Education and Experience / Minimum Qualifications:

  • Degree or above in Marketing, Communications, Retail, Digital or a related field. Master's degree / MBA a plus.
  • 6+ years' industry and / or relevant work experience with an international brand, preferably with 3+ years of regional experience.
  • Fluency in English. Arabic/Mandarin preferred, but not mandatory.
  • Masters Union

    Head - Communication & Branding

    3 weeks ago

    Masters Union Gurugram, India

    Head - Communication & the organization: · Masters' Union is a new-age business school offering industry-immersive business education where the classes are led by top industry leaders and practitioners. It is a first-of-its-kind institute where distinguished leaders from differen ...

  • Ocularity Analytics

    Brand & Communication Strategist

    2 weeks ago

    Ocularity Analytics Gurgaon, India

    Ocularity Analytics is a full-service agency, servicing business, NPOs & individuals all over the globe. We leverage data science, analytics, marketing & creative expertise, to build marketing campaigns and assets that help businesses to drive growth & increase revenue. At the co ...

  • Adidas

    Sr. Manager Brand Communications

    2 weeks ago

    Adidas gurugram, India Full time

    Sr. Manager Brand Communications – EM Hub · Area : Emerging Markets · Department : Marketing · Direct Reporting Line : Director Brand Communications · Dotted Reporting Line: N/A · Subsidiary/territory : EM Hub · Location: India · GSMS Grade: M3 · Number of Person ...

  • Kappa Coffee Pvt. Ltd.

    Am, Brand Communication

    4 weeks ago

    Kappa Coffee Pvt. Ltd. Ghaziabad, India

    **Brand Design & Identity**: · - Standardize brand language by creating a set of guidelines that define key dos and don'ts across touchpoints · - Ensure uniformity in communications across channels, both digital and physical · - Building design elements that aid easy brand recogn ...

  • SheWings Healthcare Pvt. Ltd.

    Brand Communication Intern

    3 weeks ago

    SheWings Healthcare Pvt. Ltd. Gautam Budh Nagar, India

    Ensuring all team members provide high quality customer service. · - Monitoring the delivery of the brand directions. · - Recommending areas of improvement. · - Responsible for creating and implementing a long-term communication · strategy. · - Act as the brand's spokesperson wit ...

  • Blackberrys

    Dgm - Brand Communication

    1 week ago

    Blackberrys Gurugram, Haryana, India

    **Posted on: 08-May-2024** · **Closes on: 13-May-2024** · **Job Id: 9807** · - Role profile: · - Develop and implement comprehensive branding strategies that align with the company's overall objectives and vision- Lead the content development of integrated advertising campaigns a ...

  • Vodafone Idea

    Agm - Brand & Communication

    1 week ago

    Vodafone Idea New Delhi, India

    Job Req ID: Location: New Delhi, IN- Function: Marketing/Digital- About: · **Role** · Brand Communication - Cluster Brand Team Member · **Job Level/ Designation** · M2 · **Function / Department** · Brand Marketing · **Location** · Delhi · **Job Purpose** · To roll-out the Brand C ...

  • Merino Laminates

    Agm - Brand Equity & Communication

    3 weeks ago

    Merino Laminates Delhi, India

    **AGM - Brand Equity & Communication**: · **Responsibilities**: · Brand Positioning & ATL Communication · Corporate AV & Communication - driving qualitative & quantitative market research · Customer in sighting & research · Media Management & Optimisation · Sales & Customer Suppo ...

  • Brand Mechanic Communications

    Graphic Designer Intern

    3 weeks ago

    Brand Mechanic Communications Noida, India

    Creating concept-based creatives for social media, hoarding, and print ads. · - Good knowledge of **photoshop, in-design, adobe illustrator and coral-draw**: · - Should be able to edit and create videos, gifs, and small videos · - Excellent skills, especially with design and phot ...

  • SAM Manpower and Career Services LLP

    Brand Communication Manager

    2 weeks ago

    SAM Manpower and Career Services LLP noida, India

    Looking for strategic data driven anddigital experienced Marketer with an innovative mindset to lead theBrands & Social Media for ourClientsResponsibilities Design lead and execute the brand & communications strategyfor all Growth Track Clients to strengthen their brand build onb ...

  • Brand Mechanic Communications

    Graphic Designer

    3 weeks ago

    Brand Mechanic Communications Noida, India

    Creating concept-based creatives for social media, hoarding, and print ads. · - Good knowledge of **photoshop, after effect, premiere pro, adobe illustrator and coral-draw**: · - Should be able to edit and create videos, gifs, and small videos · - Excellent IT skills, especially ...

  • Brand Mechanic Communications

    Marketing Internship

    2 weeks ago

    Brand Mechanic Communications Noida, India InternshipSHIP

    Selected intern's day-to-day responsibilities include: · 1. Digital Marketing · 2. Handle lead generation · 3. Conduct market research · 4. Handle clients · 5. Work on lead management · 6. Handle solar assessment · 7. Handle client presentation · 8. Initiate client calling · 9. H ...

  • Infinitrix HR Consulting

    Brand Communication Manager

    2 days ago

    Infinitrix HR Consulting noida, India

    · Challengeswith Higher Education Institutions : In recent yearsthe higher education landscape hasbecomeincreasingly competitive as universities and colleges strive torecruit and retain highqualitystudents. Likemany serviceoriented organizations universities are facing anincrea ...

  • Swanrose India

    Brand Community Manager

    2 weeks ago

    Swanrose India New Delhi, India

    Job Description: Community Manager · About Justhuman: · Based in India and the US, Justhuman is a thriving BPC brand, reaching our target audience through our website and dominant marketplaces like Amazon, Nykaa, and TIRA. In our effort to build the Justhuman family, we are looki ...

  • Fundvice Private Limited

    Brand and Communication Strategist

    5 days ago

    Fundvice Private Limited Noida, Uttar Pradesh, India

    **Brand and Communication Strategist** · **Roles and responsibilities**: · - Analyzes market and trends to stay up to date with current developments and trends. · - Conduct market and competitive research to determine brand positioning as well as competitor strength and weakness. ...

  • Kyle + Shahida llc.

    Fashion Brand Communication

    1 week ago

    Kyle + Shahida llc. New Delhi, India

    **Fashion Content Writer / Brand Communications** · **We are looking for dynamic individuals with a flair for writing and a keen interest in advertising. Can you write catchy headlines, compelling copy for websites? Join our Kyle x Shahida creative team and get an opportunity to ...

  • Pearl Apparels

    Branding And Communications Internship

    3 weeks ago

    Pearl Apparels Noida, India Internship, Full time

    · About the internship: · Selected intern's day-to-day responsibilities include: · 1. Branding for a kid's occasionwear brand · 2. Brand building, creative strategy building, and attractive visuals across all forums · 3. You be leading the brand's visual story creation · > · On ...

  • The Ayurveda Co.

    Brand Executive

    4 weeks ago

    The Ayurveda Co. Gurugram, Haryana, India

    Gurugram · Marketing · Full time · **Responsibilities**: · Brand Strategy Development: · - Collaborate with the marketing team to develop comprehensive brand strategies aligned with business objectives. · - Conduct market research to identify trends, competitor activities, and op ...

  • Otipy

    Avp - Brand & Marketing

    4 weeks ago

    Otipy Gurgaon, India

    **Leadership**: · - Thought leadership and strategic direction for both short term and long term based on the vision. · - Define the value proposition in consultation with the product team for each of the brands and their positioning. · - Build and maintain leadership of EFL bran ...

  • LetsInfluence

    Brand Strategist

    3 weeks ago

    LetsInfluence Gurugram, Haryana, India

    **Brand Strategist** · LetsInfluence · **Job Description**: · We are seeking an experienced Brand Strategist to join our dynamic influencer marketing team. As a Brand Strategist, you will be responsible for developing and executing effective brand strategies that leverage influen ...