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    Marketing Content Manager - Mumbai, India - Impact Guru Technology Ventures Pvt Ltd

    Impact Guru Technology Ventures Pvt Ltd
    Impact Guru Technology Ventures Pvt Ltd Mumbai, India

    5 days ago

    Default job background
    Description

    Fintech Services Background in a must

    Responsibilities:

     Lead and oversee all content marketing initiatives, including strategy development, planning,

    execution, and analysis

     Collaborate with cross-functional teams, including marketing, sales, product, and design, to ensure content aligns with brand guidelines, messaging, and overall marketing initiatives

     Conduct keyword research and optimize content for SEO to improve organic search rankings and drive website traffic

     Manage relationships with external agencies, freelance writers, and ghostwriters to supplement

    content creation efforts

     Stay updated with industry trends and best practices in content marketing, SEO, and digital

    marketing, and apply relevant insights to enhance our content strategy

     Analyze content performance metrics and KPIs to measure the effectiveness of content marketing efforts and make data- driven recommendations for improvement

    Qualifications & Skill Set:

     Degree in marketing, communications, or a related field (or equivalent experience).

     Proven experience in content marketing, preferably in financial services & fintech companies

     Strong understanding of content marketing principles, strategies, and tactics

     Demonstrated experience in developing and executing successful content marketing campaigns

     Solid knowledge of SEO best practices and experience with keyword research and optimization

     Experience in managing external agencies and working with freelance writers and ghostwriters

     Excellent written and verbal communication skills with a keen eye for detail and a passion for

    storytelling

     Self-starter with the ability to work independently and take ownership of projects

     Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-

    paced environment

     Familiarity with marketing automation tools and content management systems

    Interested candidates can send across resume & portfolio to

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