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    Digital Engagement Specialist - Chennai, India - HID

    HID
    HID Chennai, India

    1 week ago

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    Sales
    Description

    An Amazing Career Opportunity for Digital Engagement Specialist

    Location: Chennai, India (Hybrid)

    Job ID: 28375

    Profile Summary

    Working closely with Demand Generation, Web Development and Marketing Managers, the Digital Engagement Specialist provides advisement and strategic execution of digital campaigns for our global technology business, helping drive demand and lead generation for our products and solutions.

    Who are we?

    HID powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively and travel freely.

    We are a high-tech software company headquartered in Austin, TX, with over 4,000 worldwide employees. Check us out: and

    LinkedIn:

    About HID Global, Chennai

    HID Global's, Flagship R&D Center in Chennai hosts 300 employees in a 48000 square foot space dedicated to delivering innovative product development for customers and provide an excellent platform for scaling our operations in delivering secure access solutions. Here we deliver cloud-based solutions, web and mobile application development. The Chennai R&D Center is seen as the subject matter expert and talent pool on the latest cloud technologies, logical and physical access systems, data engineering including AI/ML, cryptographic key management systems, and other mobile-based smart card delivery systems.

    Duties and Responsibilities include the following. Other duties may be assigned.

    • Advise marketing managers on digital engagement and demand generation best practices to optimize the performance of newsletters, emails, nurtures, landing pages and forms.
    • Create, execute and report on newsletters, emails, landing pages, nurture campaigns and forms in Marketo following industry best practices and brand guidelines, across the globe.
    • Setup assets (emails and landing pages) for digital engagement and demand generation campaigns.
    • Update content on landing pages built in Drupal.
    • Process and upload event and 3rd party program lead lists into Marketo programs.
    • Support campaign creation and list uploading process within Marketo and Salesforce
    • Create regular (monthly) reporting.
    • Use project management tool, Workfront, to receive, manage and communicate on all assigned projects.
    • Use testing tool, Litmus, to test, review and approve Marketo emails and communicate changes with marketing managers.
    • Advise, create, test and review paid LinkedIn campaigns and audiences.
    • Stay up to date on current digital engagement and demand generation best practices for optimal performance.
    • Design, run and analyze A/B testing of forms, landing pages and emails and apply learnings to future campaigns.
    • Monitor leads to ensure proper operational flow through the sales funnel and high lead quality.
    • Run and socialize reporting and analysis on all digital campaign engagements.
    • Other digital engagement and demand generation special projects as needed.

    Qualifications:

    To successfully perform this job, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    • Ability to actively own, project manage and be accountable for all assigned projects through final delivery, meeting all timeline milestones using our project management tool, Workfront.
    • Results-oriented with the ability to execute tasks independently and with great attention to detail in a fast-paced environment.
    • Strong collaboration and organizational skills utilizing collaboration tools: online meetings, email, Microsoft Teams and Workfront.

    Education and/or Experience:

    • A bachelor's degree, preferably in marketing, internet marketing or relevant technical field. Candidates with an equivalent education plus relevant work experience may also be considered.
    • Minimum 4 years of experience in managing global B2B email marketing/demand generation programs required.
    • Knowledge in Marketing Automation processes including campaign creation, lead management and digital marketing.
    • Ability to work and communicate effectively cross-functionally and cross-regionally.
    • Solid grounding within the B2B environment, to understand ROI and calculate it in the most general of terms.

    Additional Skills

    • Proficient in MS Office applications, such as Word, Excel, PowerPoint, etc.
    • Familiar with operating systems, such as Windows, etc.
    • Working knowledge of Agile framework for marketing
    • Experience with Marketo and
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