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    Brand Director - Mumbai, India - Games24x7

    Games24x7
    Games24x7 Mumbai, India

    Found in: Talent IN 2A C2 - 2 days ago

    Default job background
    Technology / Internet
    Description

    Introduction

    Games24x7 is India's leading and most valuable multi-gaming unicorn. We're a full-stack gaming

    company, offering awesome game playing experiences to over 100 million players through our

    products - RummyCircle, India's first and largest online rummy platform, My11Circle, the

    country's fastest growing fantasy sports platform.

    A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two

    New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the

    computer lab and discovered their shared passion for online games. We've always been a

    technology company at heart, and over the last decade and a half, we've built the organisation

    on a strong foundation of 'the science of gaming', leveraging behavioural science, artificial

    intelligence, and machine learning to provide immersive and hyper-personalised gaming

    experiences to each of our players.

    Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar

    Investment Advisors, Games24x7 is leading the charge in India's gaming revolution, constantly

    innovating and offering novel entertainment to players

    Our 800+ passionate teammates create their magic from our offices in Mumbai, Bengaluru, New

    Delhi, Miami, and Philadelphia

    Who are we looking for?

    Position Title: Director- Brand Marketing

    Role Summary

    The Director of Brand Marketing will have overall responsibility of Brand Management

    (positioning, brand architecture, market expansion, market penetration, etc.),

    Communication Development and building deep consumer understanding for the org. This

    role comes with the accountability of managing marketing investments on the brand side as

    well as partnering with the business team in growing and expanding the business/brand.

    This is a leadership role with ~25 Brand, Media, Creative Designers, Insights managers

    reporting into the candidate.

    This highly empowered role demands innovative thinking, juggling multiple priorities and a

    creative and energetic approach to leadership.

    Job Responsibilities

     Drive consumer insights, competitive analysis, brand positioning, campaign launches

    and marketing strategy

     Conduct market and gap analyses while monitoring competitive activity to ensure

    competitive advantage and facilitate the realization of new brand opportunities

     Be the brand custodian and ensure consistent messaging across all platforms (in sync

    with the brand)

     Translate business goals and market insights into effective marketing strategies and

    campaigns that deliver measurable impact on both brand (Awareness/Consideration

    scores) and business objectives (grow top & bottom of the funnel, i.e. ensuring

    funnel improvements)

     Drive a differentiated content strategy across platforms

     Work with partners like creative agency, media agency, social agency and research

    agency for implementation of marketing plan

    Key Functional Competencies

     Strategic Thinking and Planning - Should have the ability to 'think deep and think

    wide'

     Customer First thinking

     Excellent ability to mine and interpret data to drive well informed strategies.

     Proposition Development

     Experience in crafting marketing campaigns that drive awareness and build

    consideration and preference for the brand

     Experience in handling brand budget and a very good understanding of media

    planning across ATL, digital and OOH

     Deep knowledge in performance marketing funnel

     Experience in leveraging social media platforms for brand growth.

    Key Behavioural Competencies

     Leadership

     Stakeholder Management & Agency handling

     Forward-thinking, growth mindset and ability to challenge the status quo

     Bringing fresh perspective and take stakeholders alongside for implementation

     Great Team Player who is able to garner respect of team and peers

     Execution Excellence and Bias for Action.

    Qualifications

     MBA

     10-12 years of work experience working in a Brand role.

    o Experienced in strategy planning & execution of big budget marketing

    campaigns Experienced in media planning and Digital, ATL & BTL media

    buying

    o Strong understanding of the Digital Marketing ecosystem & skillsets for the

    same

     Exceptional problem solving and analytical skills

     Strong stakeholder and team management skills

     Experience of working in an internet company is preferred

    Location: Mumbai | Position: Full Time

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