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    Digital Marketing Executive - Mumbai, India - ACHYUTAM INTERNATIONAL PRIVATE LIMITED

    ACHYUTAM INTERNATIONAL PRIVATE LIMITED
    ACHYUTAM INTERNATIONAL PRIVATE LIMITED Mumbai, India

    6 days ago

    Default job background
    Description
    Role: Digital MarketingExecutive Location: MumbaiExperience: Minimum 3 years RoleDefinition: Role will be to plan and managedigital marketing strategies that promote companys brand productsand services. Also to take care of campaigns metrics trends andgenerate leads supporting Sales team to achieve revenuetargets. RoleDeliverable:
    • Execute the digitalmarketing strategy
    • Work across emailmarketing campaigns organic and paid social media campaigns
    • Create and execute lead generation campaignsthrough online campaigns
    • Collaborate withinternal teams to improve websites traffic create landing pages andoptimise the user experience through our websites
    • Planning SEO activities to improve websites organicrankings using onpage and off page techniques
    • Provide accurate reports and analysis across all channelsto demonstrate effective return on investment (ROI)
    • Execute the social media organic strategy by creatingrelevant assets and coordinating deployment schedule
    • Assist with paid media including liaising with digitaladvertising agencies Coordinate with external agencies(Media/creative) on day to day basis
    • Work onthe event specific tools for example to create campaigns and socialmedia sharing links for different stakeholders
    • Liaise with internal and external stakeholders to ensuretimely delivery of assets / deliverables
    • Keepup to date with current digital trends
    • Research new online media opportunities that may benefitthe business including mobile social media development of blogs andforums
    • Execute google paid campaigns and workon the analytics.
    • Manage the company websiteand ensuring the website is up and up to date.

    Tasks &Activities:

    1. Create and manage anonline review funnel for building online reviews and reputation.Monitor online reviews and respond to each review timely and withcare.

    2. Brainstorm new and creative growthstrategies and develop relevant content topics to reach thecompanys target customers.

    3. Design build andmaintain our social media presence/ORM

    Organic & Paid Campaigns reports& analytics:

    1. Plan and executeall web SEO/SEM email marketing lead generation paid campaignskeyword planning

    2. Measure and reportperformance of all digital marketing campaigns and assess againstgoals (ROI and KPIs)

    3. Utilize stronganalytical ability to evaluate endtoend customer experience acrossmultiple channels and customer touch points

    4.Identify trends and insights and optimize spend and performancebased on the insights

    5. Plan execute andmeasure A/B tests

    6. Research new online mediaopportunities that may benefit the business including mobile socialmedia development of blogs and forums

    Website and Social MediaHandling:

    1. End to End execution ofmarketing projects and campaigns including ideation creation ofcollaterals distribution of collaterals in various media andmeasurement and analysis of impact.

    2.Collaborate with internal teams to create landing pages andoptimize user experience.

    3. Create short videos

    4. Use various online tools

    5. Should be able to design and manage websitesWordPress.

    6. Generate leads and businessrevenue through digital activities

    Third party Coordination:

    1. Coordinate with marketing agency to planMonthly/Quarterly/Annual marketing plan

    2.Coordinate with Creative agency to design and develop creatives forvarious activities/campaigns

    3. Followup withagencies on bills and ensure timely submission andpayment.

    If interested thensend your updated CV on

    Onlyapply in case you want to relocate or want to work there.

    Ritika Rani

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