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    Business Intelligence Analyst-Personal Loans-BIU - Mumbai, India - Kotak Mahindra Bank Limited

    Kotak Mahindra Bank Limited background
    Full time Accounting / Finance
    Description

    Campaign Analytics Team Lead - Retail Assets (PL, CD, HL, LAP, LAS)

    1. 8+ years of Experience in managing and analysing Digital Campaigns for Retail Loans
    2. Identify Right Channel, Right Mode and Right Time to reach out to customer
    3. Design innovative Ideas to improve campaign Repose Rate
    4. Customer Segmentation/Micro-segmentation using sophisticated analytics techniques
    5. Optimization of Campaign Spends
    6. Analysing the Customer Drops-offs during the Digital Journey
    7. Use of external/internal alternate data
    8. Design Campaign Effectives Matrices and Effective Performance Monitoring
    9. Innovator with out-of-box thinking to provide analytical solutions to business problems
    10. Experience in managing 6-8 member team.
    11. Effective Stakeholder Management. Engagement with Business Heads, Product Teams and Marketing Teams
    12. Preferably with Banks/NBFCs/Fin-tech background
    13. Education Background: MBA, Masters from Tier I or Tier II institutes


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