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    Assistant Manager - Mumbai, India - BookMyShow

    BookMyShow
    BookMyShow Mumbai, India

    1 week ago

    Default job background
    Description

    Assistant Manager - Paid Role:
    Will be responsible for digital marketing budgets, campaign strategies, tactics, action plans and timelines

    • Creating/Maintaining existing process and ensure smooth transitions
    • Enhance the performance by achieving CPC, CTR targets, through strategic remarketing campaigns.
    • Achieving CPO/CPT targets for the business
    • Closely working with Marketing & Creative team to improve the performance on Media initiatives
    • Liaise with business intelligence and data sciences team to improve the affectivity of Paid Media Campaigns.
    • Weekly and monthly report tracking/monitoring.
    • Collaborate with product managers & business counterparts to get the CPO/CPT targets achieved month on month.
    • Key Responsibilities (include but not limited to) Creating solid datadriven ongoing monthonmonth media plans to achieve monthly business targets.
    • Taking ownership on existing/new projects and start from zero to one (e.g., conversion improvements, new user acquisition etc.); from research and validation to transitioning to functional ownership and scaleup
    • Developing creative approaches for the media campaigns by coordinating with Creative and Brand teams.
    • Use data to understand various components and drivers of business growth, both organic and inorganic, and identify growth opportunities
    • Ensure that the reporting cadence with various platforms for media campaigns is followed
    • Collaborate with internal stakeholders: Engineering, finance, product, business teams, etc
    • Collaborate with external stakeholders:
    Platforms, Vendors, etc.

    • Work with the design & creative team to ensure that the campaigns are executed timely and achieve the brand KPIs



    Your Checklist:


    • Graduate (Minimum), Post Graduate MBA (Preferred)


    Work Experience: 6 to 7 years of relevant experience as a Digital Marketing professional working on planning, and executing digital media plans.


    • Endtoend agency or Brand experience in executing higherbudget Digital media campaigns
    • Experienced in managing complex SEM campaigns with different objectives or bid strategies
    • Proven achievements in delivering campaign goals. Should have the capability to create data cohorts and use insight mining to execute performanceled campaigns and bring effectively results
    • Capability to manage multiple ad accounts for paid advertising and execute multiple campaigns across platforms.
    • Ability to conduct indepth research. Proven analytical abilities, comfortable with analyzing data from different data sources like Google Analytics, Google Tag Manager, Facebook Events Manager etc.
    • Creating media plans for clients. Monitoring and optimizing ongoing campaigns
    • Execution experience of web and app remarketing campaigns
    • Crossteam collaboration, internal & external communication
    • Create & managing campaign reports with attribution tracking & campaign deliveries

    Should know:
    Google Ads, Facebook Ads Manager, Programmatic, Twitter Ads Manager

    Data analytics - Google Analytics, Tag Manager, Firebase etc.

    Job Location - Andheri E (Mumbai)
    )
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