Jobs
>
Chennai

    Associate - Campaign Operator - Chennai, India - AstraZeneca

    AstraZeneca
    astrazeneca background
    Full time
    Description

    Job Title - Associate - Campaign Operator

    Career Level - C2

    ABOUT ASTRAZENECA

    AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world's most serious disease. But we're more than one of the world's leading pharmaceutical companies. At AstraZeneca we're dedicated to being a Great Place to Work.

    Who we are:

    The Global Business Service (GBS) team sits within Finance at AstraZeneca and is a dynamic and results-oriented environment and provides a range of enterprise-wide services. We dare to change the way we work by freeing up the business to push the boundaries of science to deliver life-changing medicines. We aim to do this by freeing up time, freeing up money, protecting AZ's value and providing new capabilities.

    What we do:

    A trusted partner to the business, we're on a mission to make AstraZeneca more agile, efficient and effective. Through our hybrid model of in-house delivery centers and service towers across the globe, we're reimagining how we work. Here we drive new ways of working and operating models, process simplification and innovative solutions, whilst ensuring that automation and data is at the heart of everything.

    How we do it:

    Be part of a team building a community. We interact with diverse cultures and perspectives and are united by our sense of belonging. This is the place to learn and grow together.

    Why we love it:

  • As a growing multi-national company, there's so much potential to develop. Embrace opportunities at a global business that's facing new and varied challenges. This is the place to build an exemplary, international CV.
  • A fun place to be, we're creating community hubs that build partnerships, not just working relationships.
  • We're on an exciting journey to take our team to the next stage. This is the place to leave a legacy behind.
  • We are a diverse, inclusive and innovative group who identify, build and deliver excellent shared services (which everyone can leverage) to enable AstraZeneca to grow and change at speed. We are passionate about simple process – making it easier to get vital repeatable services done – for our patients, for our customers, for our teams.
  • We focus on providing exceptional value that contributes to our company's success and future by freeing up the business (our customers) to push the boundaries of science to deliver life-changing medicines for patients. With the accomplishments, commitment and passion that you bring, I'm excited about what we will achieve together towards realizing AstraZeneca's bold ambition.
  • ABOUT THE ROLE

    Design, develop, test, deploy, and monitor campaigns using the Adobe Campaign Management tool.

    Interface with MCRM PM (in-market MCRM Project Management resources) to clarify requirements, ensure campaign built to meet business outcomes by reviewing campaign build and testing trigger events.

    Raise issues and/or improvement opportunities to the Campaign Operations Team Lead

    Collaborate regularly with the Email/Content Build Team, Systems Team, Reporting Team, and eMail PMs to ensure all tasks related to a campaign are thoroughly thought through during the campaign life cycle; including monitoring for ongoing campaigns

    Role and Responsibilities

  • Build in accordance with the Campaign Business Requirements (include html coding for dynamic content): Build a campaign in the tool based on BRD (Business Requirements Document).
  • Provider will develop code in HTML to work around any tool limitations on setting up dynamic content campaigns in accordance with AstraZeneca standards and guidelines
  • Build and Deploy in accordance with the Campaign Business Requirements Build a list in the tool based on BRD that includes appropriate local market suppressions.
  • Segmentation Lite: HCP or consumer group segmentation based on simple business requirements Basic, (for clarity, leveraging existing customer attributes), e.g. generate list of HCP based on specialty and zip code grouping
  • Asset Link / Metadata Testing: Ability to test accuracy of links and metadata in campaigns, particularly when integrated with 3rd party vendors or sites
  • Capture meta-data generated by tool (e.g. campaign ID Manage) and provide campaign level meta-data to integration partners (AstraZeneca 3rd party vendors)
  • Campaign Workflow Test & Approval: Test campaign accuracy per agreed metric before deployment and provide test results for Market approval. Provider will conduct appropriate testing based on the complexity of the Campaign which will minimally include a test checklist
  • Assist, and where appropriate resolve campaign issues
  • Generate target 'list pulls' upon request
  • Execution - Run the campaign execution tool, send the campaign through identified channels and create post campaign logs. Campaign Deployment, Monitoring & Auditing: Deploy campaigns and monitor status of a deployment. Provide ongoing internal quality assurance audits to map campaigns against requirements and monitor against expected results on a frequency determined by the campaign frequency Execution of Adobe strategy for drip Email IP Reputation Impact testing through review and monitoring (for example: 'throttling' of an email population into smaller components) Content Deployment: deploy campaign content as detailed in the Campaign Plan Attend Omnichannel campaign Customer Experience New Demand Assessments to review User Stories and discuss User journeys, channels, vendors, badges, integrations and activations. Attend relevant IT (OMNI, MAD and OPEN) sprint demos to manage campaign delivery expectations. Comprehend Tealium data load process and storage retention procedures. Manage data requests for omnichannel targeting and stitching
  • Essential Skills and experience

  • 3 to 5 years of experience in campaign development using Adobe Campaign/Neolane
  • Experience in gathering and documenting requirements for marketing applications
  • Full life cycle implementation experience using various SDLC methodologies
  • Excellent communication skills in both verbal and written English
  • Strong customer service focus
  • Engaging and friendly personality
  • Collaborative, flexible and a team player
  • Desirable Skills and experience

  • Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns
  • Experience with technologies and processes for content management systems, digital asset management software, web content management
  • Experience with technologies and processes for mobile and social media technologies, solutions, and strategies
  • Experience with marketing customer data models
  • WHY JOIN US?

    We're a network of high-reaching self-starters who contribute to something far bigger. We enable AstraZeneca to perform at its peak by delivering premier technology and data solutions.

    We're not afraid to take ownership and run with it. Empowered with unrivalled freedom. Put simply, it's because we make a significant impact. Everything we do matters.

    SO, WHAT'S NEXT?

    Are you already envisioning yourself joining our team? Good, because we'd love to hear from you Click the link to apply and we'll be in touch as soon as we can.

    WHERE CAN I FIND OUT MORE?

    Our Social Media, Follow AstraZeneca on LinkedIn

    We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

    Date Posted

    08-Apr-2024

    Closing Date

    06-May-2024


  • AstraZeneca Chennai, India

    **JOB TITLE: ASSOCIATE**: · **CAREER LEVEL: C2**: · **Leverage technology to impact patients and ultimately save lives** · **ABOUT ASTRAZENECA**: · AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and comme ...


  • AstraZeneca Chennai, India

    **JOB TITLE: ASSOCIATE**: · **CAREER LEVEL: C2**: · **Leverage technology to impact patients and ultimately save lives** · **ABOUT ASTRAZENECA**: · AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and comme ...


  • AstraZeneca Chennai, India

    Job Title - Associate - Campaign Operator · ABOUT ASTRAZENECA · AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world's most serious disease ...


  • AstraZeneca Chennai, India

    Job Title - Associate - Campaign Operator · ABOUT ASTRAZENECA · AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world's most serious disease ...

  • BajuGali

    Sales Assistant

    3 days ago


    BajuGali Chennai, India

    **Company Description**: · BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions to our clients and have a strong presence in the industry. As a Operation Executive, you will play a vital role in en ...

  • Antal International

    Adobe Campaign

    1 week ago


    Antal International Chennai, India

    1. Design, develop, test, deploy, and monitor campaigns using the Adobe Campaign Management tool. · 2. Interface with MCRM PM (in-market MCRM Project Management resources) to clarify requirements, ensure campaign built to meet business outcomes by reviewing campaign build and tes ...


  • Dentsu Aegis Network Chennai, Tamil Nadu, India

    The purpose of this role is to support client teams and their clients providing operational support of one or more elements of the end-to-end client lifecycle, from onboarding through offboarding, as well as campaign coordination, budget maintenance, reporting, and audit. · Job T ...


  • LeadSense Media India Pvt Ltd Chennai, India

    **Minimum 2 years of experience is necessary.**: · - Optimizing campaign to achieve the performance goal. · - Handling CPA, CPL, CPI campaigns. · - Allocating budget and managing campaign completely. · - Generating reports, handling client queries like black list, white list, tar ...


  • Vendasta Chennai, Tamil Nadu, India

    **Digital Ads Strategist,** · **Chennai, India.** · At Vendasta, we believe in helping great local businesses survive and thrive in a world that's more competitive than ever—and we're growing our team This is an opportunity to join one of the fastest-growing tech companies in Can ...


  • Vendasta Chennai, Tamil Nadu, India

    **Digital Ads Strategist,** · **Chennai, India.** · At Vendasta, we believe in helping great local businesses survive and thrive in a world that's more competitive than ever—and we're growing our team This is an opportunity to join one of the fastest-growing tech companies in Can ...

  • HDB Financial Services Limited

    Mis Officer

    5 days ago


    HDB Financial Services Limited Chennai, India

    Good Data analytical skills and Hands on knowledge about Dialer operations (Calling List, Agent Group, Filter modification, Campaign Creation Place mapping etc.) · - Should be also able to Analysis Weekly and Monthly tracker and discuss about the performance Improvement/Process I ...


  • Cloud Desk Technology Chennai, India

    Pardot Digital Marketing · FULL TIME | CLOUD DESK TECHNOLOGY PVT LTD | INDIA · **Job Information**: · Industry · IT Services · Work Experience · 5+ years · City · Chennai · State/Province · Tamil Nadu · Zip/Postal Code · 600119 · - Pardot Digital Marketing As a digital Marketing ...

  • Pfizer

    Intern

    1 day ago


    Pfizer Chennai, India

    Why Patients Need You · A career with us is about discovering breakthroughs that change patients' lives. Whatever your role, you will be part of bringing those therapies to people all over the world. You will be driving the industry forward and making a positive difference. And y ...


  • MADRAS CREATIVES LLP Chennai, Tamil Nadu, India

    Seeking a QA professional with over 4years of hands-on experience in Digital Quality Controller within a creative agency setting. Responsibilities include ensuring quality across online advertising, social media, and motion graphics as part of our dynamic digital team. · A creati ...


  • MADRAS CREATIVES LLP Chennai, Tamil Nadu, India

    Seeking a QA professional with over 4years of hands-on experience in Digital Quality Controller within a creative agency setting. Responsibilities include ensuring quality across online advertising, social media, and motion graphics as part of our dynamic digital team. · A creati ...


  • Industrial Support Services Chennai, India

    Enable clients to adopt & implement marketing maturity models with their mar-tech stacks. · - Proactively find opportunities for process improvement and reducing execution complexity. · - Analyze performance metrics and develop campaign, content and workflow recommendations · - P ...

  • Pickyourtrail

    Product Marketer

    3 days ago


    Pickyourtrail Chennai, India

    ### About Pickyourtrail · Pickyourtrail is the Indian millennial's most loved leisure travel brand. Our mission is to make a positive impact on people by delivering meaningful & memorable experiences through travel. · We take pride in having built India's most loved Do-It-Yoursel ...


  • Jupiter English Academy Chennai, India

    **Summary**: · Digital Marketing Team is responsible for Marketing Strategy for our academy through market research, competitive analysis, pricing and Parent's engagement. To create and sustain the activities geared towards ensuring admissions target. · **Duties and responsibilit ...


  • 70s Cookware & Kitchenware Pvt Ltd Chennai, India

    We are searching for a highly-creative digital marketing Intern to our marketing team. In this position, you will be responsible for aspects of our marketing operations. Your central goal is to help grow our brand's influence locally while also increasing brand loyalty and awaren ...


  • Comcast Chennai, India

    Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wi ...