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    Freelance Digital Marketing Experts - Pune, India - CoreIdeas

    CoreIdeas
    CoreIdeas Pune, India

    Found in: Appcast Linkedin IN C2 - 1 week ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    We are seeking dynamic and results-driven individuals with 3-5 years of work experience to handle SEO and Performance Marketing activities. The ideal candidate will be responsible for developing and implementing strategies to improve our online visibility, enhance our online presence and boost lead generation.

    Responsibilities

    • Develop and execute SEO strategies to improve organic search rankings and increase website traffic
    • Conduct keyword research to identify target keywords and optimize website content accordingly
    • Optimize website structure, content, and metadata for improved search engine visibility
    • Stay up-to-date with search engine algorithms and industry trends to advise optimization strategies
    • Develop and implement performance marketing strategies to achieve business goals, including lead generation, customer acquisition, and revenue growth
    • Manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels
    • Conduct keyword research, audience targeting, and ad copy optimization to maximize campaign effectiveness
    • Monitor campaign performance and key metrics, such as CTR, CPC, CPA, and ROAS, and adjust strategies accordingly. Utilize A/B testing and data analysis to optimize campaign elements, including ad creative, landing pages, and audience targeting

    Qualifications

    • Proven experience in SEO and performance marketing
    • Strong understanding of SEO and digital advertising platforms, including Google Ads, Facebook Ads Manager, and LinkedIn Ads
    • Proficiency in campaign optimization techniques, including keyword research, audience targeting, and ad copywriting
    • Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions
    • Experience with analytics tools such as Google Analytics, Google Tag Manager, or similar platforms
    • Excellent communication skills, with the ability to convey complex ideas and insights to stakeholders
    • Detail-oriented with strong organizational skills and the ability to manage multiple projects and deadlines
    • Creative thinker with a passion for digital marketing and driving results
    • Bachelor's degree in marketing, advertising, business, or a related field
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