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Gurgaon

    Senior Brand Manager - Gurugram, India - MAISON D'​ AURAINE

    MAISON D'​ AURAINE
    MAISON D'​ AURAINE Gurugram, India

    5 days ago

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    Description

    About the organization:

    Maison D' Auraine is a conglomerate with a bouquet of luxury haircare, beauty, personal care, and wellness brands. We aim to offer a unique environment for our talents- a comprehensive people-friendly culture that endorses growth through innovation and performance-driven system.

    Job Description:

    You will be responsible for owning the brand positioning and monthly campaign readiness for the Maison D' Auraine brands. For this role, attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities and data into benefits is crucial.

    Roles & Responsibilities:

    Collection positioning : Overall brand idea

    Understand the collection USP/philosophy with design team and build launch story

    Assist in defining the core communication for collection for marketing & branding

    Ensure internal teams are well aligned on the communication for a synchronized launch

    Grow the overall business of the brand working closely with the design / product team by driving marketing and branding initiatives across all touch points

    Develop and lead brand positioning conversations and plans

    Collection launch : Marketing pegs, product pegs

    Work on Monthly marketing pegs for The collection launch. Ensure all launch elements(Communication, Imagery) are ready before launch

    Define opening brief for the content team as per different styles

    Brief & review content for Social Media, Banners, Mailers, influencer marketing, and any other marketing communication channels

    Plan visual imagery of collection as per the positioning

    Brief & close shoot plan with agency/ internally (approvals)

    Plan and help execute videos at the category, sub-category & product level

    Review overall launch on-site - opening lines, banner, image upload

    Monitor monthly campaign, marketing pegs performance

    Plan and execute collection launches across all touch points with attention to detail ( social , website , content , blogs etc ). Owning end to end content creation for the brand on a monthly basis .

    Photoshoot plan :

    Define story for shoot & close the visual theme for collection

    Define key products of collection & plan marketing shots for branding & marketing use

    Co-ordinate with studio team/agency to get images ready for launch on time

    Review the folders pre & post upload for discrepancy or recommendations

    Monthly Reports :

    Maintain the monthly Marketing and product pegs launch plan sheets

    Monitor and track overall business growth on a monthly , quarterly and annual basis to identify what works and does not work and drive business decisions

    Weekly analysis of performance data through various tools like adobe analytics or internal data and pull insights

    Create a monthly PL marketing report and have a strong understanding of what's working and not working on various channels

    Customer Insight :

    Conduct customer surveys to understand feedback for success/non- performance of collections, products overall feedback on the brand

    Drive and own consumer understanding for the brand and share insights with the team regularly to drive business decisions

    Primary/Must have skills/Qualification Requirements:

    Masters degree in business or fashion marketing preferred

    Total 6-8 Years Exp

    Excellent people and management skills to interact with cross-functional teams and third parties

    Keen interest in lifestyle/fashion

    Strong creative mindset

    Thinking and problem solving - ability to analyze data and make conclusions

    Innovation and creativity - ability to come up with new ideas and bring them to life

    Ability to work on multiple projects and multitask

    Initiative and follow through - get going on tasks and see them through despite obstacles

    We offer

    • Competitive salaries
    • Corporate bonus program
    • Employee recognition program
    • Employee referral program
    • Comprehensive insurance plan
    • Training & and skills upgrading
    • Social events
    • Multi-Country Exposure
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