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    Corporate Communications Lead - Gurugram, India - PVR Limited

    PVR Limited
    PVR Limited Gurugram, India

    1 week ago

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    Description

    Job Purpose

    • To ensure effective communication on behalf of the organization with media, trade, and partner organizations
    • Maintain and build a promising public image of the organization through effective communication, and crisis management from time to time
    • To act as a liaison between the company's key management and the external world in securing and maintaining independent profiling opportunities for them
    • Managing the PR Agency relationship, daily functioning and reporting, organizing press events and conferences
    • Maintaining media relations and coverage records of the organization
    • Creating and managing a winning content strategy for better visibility and engagement.

    Key Responsibility Areas:

    Leadership communication (Internal):

    • MD/ED office coordination for email drafts, media interaction schedule, managing logistics for attending events, participation as speakers in fire-side chat/key-note address, moderator brief notes, personal profiling
    • Internal communication with key management personnel for sourcing information necessary for developing the communication strategy for cinema openings, award entrees, film releases, partnerships, product launches, and other developments.

    Content Strategy and Execution:

    • Leadership communication: Preparing briefing notes, email drafts, media interaction scheduling, board letters, and presentations.
    • Content for Media: Press releases, media articles, media Q&A, media pitch notes, media briefing notes, media quotes, media invites, speeches, emcee scripts, and award entries.
    • Internal & External Content Creation: Drafting compelling content including newsletters, social media posts, reports, speeches, talking points for events, and email communication.
    • Report Writing: Translate events and public engagements into reports for broader dissemination. Reporting of weekly coverages to the marketing department and monthly coverages to the management.
    • Digital Media Content: Creating and managing content for company-owned digital channels to enhance visibility and engagement.
    • Content requirements include for crisis management, query resolution, board letters, presentations, and other briefing documents.

    Leadership and Organizational Profiling:

    • Coordination with the MD/ED office for their personal and industry profiling and participation as speakers in fire-side chats/ key-note addresses.
    • Managing logistics for events, preparing briefing notes, and other necessary documents.
    • Identifying industry awards/ platforms, collating data from departments, responding to the questions, and filling the entry.
    • Managing the relationship and updating memberships for the Promoters and the organization – YPO, NATO, CII, FICCI

    Strategy Planning and Management with PR Agency:

    • Developing a coherent 360-degree internal and external communications strategy and planning, ensuring its implementation, and monitoring for impact.
    • Utilize and analyze data to identify relevant communication strategies, define opportunities for improvement, and correct gaps wherever spotted while ensuring consistency in communication plans and strategies.
    • Analyse movies to be promoted through PR-related stories by studying unique elements.
    • Identifying awards, collating data from departments, responding to the questions, and filling the entry.
    • Proactively build beneficial and long-term relationships with journalists.

    Leading Event Logistics:

    • Coordinating logistic requirements with multiple departments and stakeholders for press conferences and events – cinema openings, quarter results announcements, new initiatives/product launch etc.
    • Conduct corporate photo shoots by managing all logistic requirements through coordination with the operations team and media houses.

    Vendor Management:

    Vendor coordination, new vendor registration, sharing PO, booking invoices, reconciliation of outstanding, and tracking payment with accounts department.

    Integrated Marketing Plan Management:

    • Strategize and support Movie PR plan for the year. Understanding the marketing journey of films and creating a 360° marketing media mix through database marketing, digital media, cinema & mall activations, and traditional media platforms. Collaborations with influencers and special initiatives.
    • Creating and implementing promotional plan around special days and festivals in coordination with cinema teams.
    • Devising strategies for focused promotions like food-related launches and food festivals.
    • Supporting cinema launch PR.
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