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    Performance Marketing Manager - Mumbai, India - Talentiser

    Talentiser
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    Description

    We're currently hiring for the role of "Performance Marketing Manager" for a leading Startup based out in Mumbai.

    As a Performance Marketer, you will be responsible for driving revenue growth and improving ROI through the development and execution of high-performing digital marketing campaigns.

    Key Responsibilities:

    • Develop, manage, and optimize performance marketing campaigns across various channels including Paid Search, Paid Social, Display Advertising, and Affiliate Marketing to drive customer acquisition and revenue growth.
    • Optimise ads to achieve the lowest cost per lead without compromising user quality.
    • Be able to bridge data analysis, research, competitive intelligence to build efficient and scalable customer acquisition programs.
    • Analyze and report on campaign performance metrics, identify areas of improvement, and make data-driven recommendations to optimize campaign performance and ROI.
    • Collaborate with the creative team to develop effective ad copy, landing pages, and other creative assets that drive conversions.
    • Stay up to date with the latest industry trends and best practices in performance marketing.
    • Work closely with cross-functional teams to ensure successful campaign execution and alignment with business objectives.

    Requirements and skills

    • Proven working experience in digital campaign marketing
    • Demonstrable experience leading and managing Web, Digital, Social media and display advertising campaigns.
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools
    • Working knowledge of ad serving tools
    • Experience in setting up and optimizing Google Adwords campaigns
    • Strong analytical skills and data-driven thinking


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