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    Senior Technical Lead - Bengaluru, India - Absolutdata

    Absolutdata
    Absolutdata Bengaluru, India

    Found in: Talent IN C2 - 2 days ago

    Default job background
    Full time
    Description

    Summary of Job

    The role involves the person to do implementation analytics for which experience in Adobe Analytics is mandatory along with Tag Management.

    Key Accountabilities

  • Adobe Analytics (aka Omniture / SiteCatalyst) implementation experience across the lifecycle.
  • Person should be very well versed with Tag Management Solutions like Adobe Dynamic Tag Manager, Adobe Launch
  • Excellent JavaScript experience in coding and troubleshooting the analytics implementation on a given site
  • Create and maintain Adobe Analytics JavaScript tags and plugins.
  • Good understanding of Optimization / Testing Tools Experience like Adobe Test & Target, Optimizely etc.
  • Convert scope and requirements to Solution Design Reference (SDR) document
  • Be able to convert SDR to exact JS code to be added on page or user actions on page
  • Thorough knowledge of reporting console and admin console
  • Collaboration with various business stakeholders in scoping out analytics implementation for new initiatives
  • Hands-on experience with one or more debugging tools like Charles, Chrome Debugger.
  • Hands-on experience in implementing 3rd party or Marketing pixels such as Google gTag, Facebook Pixel, Linked Insight tags etc...
  • Good understanding on Reporting and Analytics concepts

    • Qualifications and Skills Required

  • Adobe Analytics
  • DTM/Launch
  • Developer Tools (Chrome, Firefox)
  • Charles/Fiddler (Web Proxy Application)
  • JavaScript (Basics/Advanced)
  • GIT
  • JIRA

    • Must have

  • At least 4-6 years' experience in digital analytics, with high exposure to international clients
  • Excellent communication and interpersonal skills
  • Expert in Adobe Analytics / Google Analytics
  • Strategic thinker with excellent skills in planning and execution.
  • Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics
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