- Strategic Marketing Planning:Formulate marketing plans in alignment with the overarching Scienceand Lab Solution Commercial strategy. Collaboration with Sales:Collaborate closely with the sales organization to devise marketingstrategies and plans that drive revenue targets.
- Event Management & Planning:Strategically plan and coordinate various events including fieldsales events KOL events and major regional gatherings. DemandGeneration: Evaluate and enhance the lead pipeline and customerbase to determine the most effective marketing tactics.
- Performance Analysis: Conduct detailedanalyses and routine reporting of regional revenue for both new andexisting customers.
- Market Insights: Provideregular reports on market and competitive updates includingtechnology trends new products compelling applications and adjacentmarket opportunities to inform strategic and product marketingteams.
- Voice of Customer (VOC): Gathercustomer feedback directly or in collaboration with productmarketing to assess product positioning brand equity customersatisfaction and marketing effectiveness.
- Competitive Insights: Recommend actions basedon competitive pressures key customer performance and relevantmarket issues.
- Key Opinion Leader Engagement:Develop relationships with key opinion leaders who can providetestimonials and participate inevents.
- Customized Messaging: Developcustomized messaging to execute regional campaign initiativesutilizing a tailored marketing mix to address different stages ofthe marketing funnel.
- Marketing Collateral:Identify and assist in the development of necessary marketingcollateral and sales tools to support commercial teams.
- Media and Sales Channels: Recommend media andsales channels that are effective in the country. Lead and Inspire:lead and inspire a highperforming marketing team to achieve andsurpass salestargets.
- Representthe company/business externally at networking events conferencesand exhibitions to enhance the companys profile and leveragebusiness development opportunities.
- CrossFunctional Liaison: Collaborate withrelevant internal departments to ensure customer needs are met andeffectively communicated throughout the organization.
- Market Awareness: Maintain awareness ofexternal factors including competitors pharmaceutical developmentsgovernment initiatives and legislative changes impacting marketingactivities.
- Communicate relevant informationto sales commercial and customer supportteams.
- Project Proposal Development:Participate in the development of new project proposals with acustomercentric focus.
- Relationship Building:Foster positive relations with partners vendors anddistributors.
- Develop and manage marketingbudgets overseeing the development and management of internaloperating budgets.
- Performance Evaluation:Analyze and evaluate the effectiveness of commercial servicesbusiness development pricing strategies channel management methodscosts and results concerning the operatingplans.
- Internal Controls: Ensurecompliance with all Internal Control processes and audits withinthe Business and the Company.
- IMS Procedures:Understand and adhere to processes and procedures outlined in theIntegrated Management System(IMS).
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Head Of Commercial Marketing - Sany, India - Merck Group
Description
Head of Commercial Marketing The roleentails driving commercial marketing initiatives across ourPortfolio (Biology Chemistry Diagnostic Solutions and regulatedmaterials) within various sectors including Pharma Biotech CROAcademia Industrial Testing and Diagnostic Manufacturing. Keyresponsibilities encompass devising and executing marketingstrategies for demand generation and serving as the vital liaisonbetween marketing requisites and the sales team. Additionally thisrole actively supports activities aimed at bolstering our brandpresence market visibility and the expansion of our targeted marketshare. The position is part of Science and Lab Solution CommercialsIndia Leadership team.1. Developand Deploy Marketing Plans
2. Position the Business Externally with Customers and PartnersExternal Representation:
3. Budgeting and Operating Plans Budget Development:
4. Compliance with Internal Controls and Integrated ManagementSystem
BasicQualifications MS or M.Sc. in ChemistryLife science or related science field Degree or diploma in management At least1012 years of work experience within a large establishment withhandson exposure to strategic/commercial marketing customersegmentation product positioning and salesenablement
Knowledge and Skills Strong projectmanagement skills in a diverse multicultural globalenvironment Knowledge of process excellencemethodologies and tools Market intelligenceskills around research data collection analysis needs analysis andso on Deep understanding of marketingprinciples and commercial drivers in a diversified productindustry Knowledge of market dynamics andregulatory environment in the Life Science and Pharma industry Knowledge in one or more of the followingareas Life Science Chemistry Analytical or bulk chemicalbusiness Ability to analyze and resolve orassist personnel in solving complex sales problems oversee rootcause investigations and the preparation of written reports offindings. Persuasion and negotiation skillsin a global environment Experience withworking within matrix organizations networking across multiplefunctional teams and at all levels.Effective leadership and communication skills (written orallistening presentation) Learningagility
sales,management,lifescience
