- Develop a content strategy in line with short and long-term marketing goals.
- Collaborate with marketing and design teams to plan and create site content, style, and layout.
- Work with sales, growth marketing, and product marketing to enable and produce engaging content such as Website Content, Blogs, Case-studies, E-Books, Podcast and Video Scripts, Sales & Marketing materials, Emails, Product Content, etc.
- Review, edit, and enhance writers' content.
- Optimize content for SEO and align it with the organization's branding strategy.
- Initiate and handle customer testimonials and references.
- Manage content distribution across online and social channels to boost web traffic.
- Create an editorial calendar and ensure alignment within the marketing and global teams.
- Ensure adherence to legal requirements (copyright, data protection, etc.).
- Stay updated on trends, providing fresh ideas to engage the audience.
- Years of hands-on experience as a Content specialist.
- Proficiency in MS Office/G-Suite.
- Basic understanding of HTML and web publishing.
- Knowledge of SEO and web traffic analysis.
- Familiarity with social media platforms.
- Strong English writing skills.
- Keen eye for detail.
- Effective organizational and time-management abilities.
- Basic grasp of Performance Marketing.
- Prior involvement in the Tech/Telecom sector.
- Experience with SaaS products.
- Degree/PG in Journalism, Marketing, or related field.
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Senior Content Marketing Specialist - Mumbai, India - Infobip
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Description
Why this role is key for us?
Content is crucial in a BB Marketing plan. We need an experienced Content pro to join us. Your job will involve crafting, enhancing, and managing content to reach our objectives. Our ideal candidate is a skilled writer with a creative touch. As a Senior Content Marketing Specialist, you should thrive under deadlines and pay attention to details. Being skilled in content optimization and maintaining brand coherence is a big plus. Your role is to lead all content initiatives, ensuring customer engagement, brand alignment, and a great customer journey.
Responsibilities:
Qualifications:
Preferred: