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    Hersheys - Area Sales Manager (5-7 yrs) - Ahmedabad/Gujarat, India - iimjobs

    iimjobs
    iimjobs Ahmedabad/Gujarat, India

    5 days ago

    Iimjobs background
    Full time
    Description

    Major Duties/Responsibilities:

    Manage Sales Infrastructure:

    • Able to firm up S&D plan for the year based on territory priorities and execute effectively
    • Fix quarterly phasing in discussion with SOs and build the plans at a PJP level
    • Analyze potential areas in assigned geography where Distributor appointment would enhance business prospects.

    Distributor management:

    • Understands how to appoint right Distributors and evaluate them on financial strength, infrastructure, experience, market standing.
    • Make channel partner adequacy plan and ensure execution of the same
    • Lead distributor performance review and objective setting
    • Manage Distributor hygiene

    Sales and Operation Management:

    • Ability to give right demand forecast
    • Analyze past trends on demand FC and course correct
    • Draft Local Trade promotion plans to fulfill gaps or where potential exceeds FC.
    • Review team on months secondary sales objectives

    Review and Reporting:
    Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales Achievement and EDGE Scorecard and discus Sales MIS and EDGE Scorecard with the Team.


    Sales Development:

    • Ability to design and execute trade promotion plan
    • Identify activation opportunity with respect to a brand, occasion or an event Communicate activity objectives/ success metrics and execution plan.
    • Ensure effective merchandising in Key outlets

    Manage Talent:

    • Coach the Territory Heads on the Sales Execution and Territory Management
    • Ensure complete staffing
    • Identify Learning and Development areas for the team and lead implementation of the Sales Training Program
    • Set KRA for Self and team in line with organization priorities and ensure cascade of company objectives within team and with channel partners
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