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    Senior Manager - Mumbai, India - iimjobs

    iimjobs
    iimjobs Mumbai, India

    Found in: beBee S2 IN - 6 days ago

    Iimjobs background
    Full time
    Description

    Key Responsibilities:

    • Develop and execute a comprehensive B2B marketing strategy that aligns with our overall business objectives.
    • Create and manage digital marketing campaigns, including email marketing, social media advertising, and PPC advertising.
    • Collaborate with the sales team to identify target accounts and create targeted marketing materials and campaigns to reach these accounts.
    • Conduct market research to identify new opportunities for growth and stay uptodate with industry trends.
    • Analyze marketing performance data and make strategic recommendations to improve campaign effectiveness and ROI.

    Qualifications:

    • 8+ years of experience in B2B marketing, preferably in a related industry such as publishing or content creation.
    • Proven experience developing and executing successful marketing campaigns across multiple channels.
    • Excellent written and verbal communication skills.
    • Strong analytical skills and experience using data to inform marketing decisions.
    • Experience with marketing automation tools and CRM systems.
    • Selfstarter with the ability to work independently and as part of a team
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