- They offer guidance to clients on brand performance and provide innovative solutions through focus group discussions and ethnography.
- Kantar offers cutting-edge solutions to diverse marketing challenges.
- Collaborating with major brands in regions such as South Asia, North Africa, and the Middle East, our extensive research, local expertise, and global databases give us unparalleled insights into the region's consumers.
- We assist clients in enhancing renowned brands and optimizing marketing effectiveness by analyzing, interpreting, and grasping the world around us.
- Our services encompass a wide range including quantitative/qualitative solutions, neuroscience, brand equity, advertising, media, and digital effectiveness.
- Join our team in India, Pakistan, Bangladesh, or Sri Lanka and become part of a 30,000-strong workforce across 12 world-leading research, data, and insight brands at Kantar.
- Positioned at the core of WPP, our unique consumer perspective motivates clients to thrive in an exceptional environment.
- Driving growth and overseeing business finances
- Identifying fresh business ventures and utilizing skills across different units
- Cultivating and maintaining robust client relationships
- Establishing an environment conducive to fostering new innovations
- Promoting thought leadership within teams
- Enhancing research capabilities among team members
- Directing research executives involved in projects to clearly grasp their responsibilities and providing necessary training
- Contributing to the comprehensive training of executives in quantitative research methodologies
- Managing client relations and presenting company credentials, proposals, and research findings
- Ensuring superior levels of client service and strategic account planning to expand senior networks across our client portfolio
- Crafting reports and presentations, including client recommendations, with the ability to work autonomously
- Negotiating favorable costs and contract agreements with suppliers
- Developing discussion guides and screeners, moderating various group activities, interviews, ethnography studies, and online forums
- Supervising budget and monitoring job cost summaries regularly
- Overseeing the management of the research team and external suppliers
- This role necessitates a dynamic MBA graduate with significant experience in quantitative consumer insights, particularly within consumer-focused sectors such as FMCG, retail, and healthcare
- The ideal candidate should be a proactive individual with a strong client focus, possessing proven expertise in Market Research or Marketing and Branding (with regular interaction and understanding of Market Research) and a track record of leveraging knowledge for business or client advantage
- Demonstrated proficiency in team management, investing in their growth, and achieving a balance between tasks and relationships
- Strong focus on processes and ability to streamline operations for cost and time efficiency
- Impressive track record of networking skills utilized for personal and organizational benefit
- Engaging in business expansion and taking charge of successful projects/workstreams, fostering enduring client relationships
- Possessing strong analytical, communication, and interpersonal aptitudes
- Understanding and utilizing synergies across different organizational units to enhance client service delivery
- Openness to embracing, driving, and advocating for change
- At Kantar, we have a holistic approach to rewarding our employees based on a straightforward, transparent, and consistent set of principles.
- Our method ensures that we remain competitive in the market and promotes a culture of pay for performance, where your rewards and career advancement opportunities are tied to your achievements.
- We delve deeper than the obvious, utilizing intellect, enthusiasm, and innovation to spark new ideas and influence the world we inhabit.
- Seek a career beyond the mundane and come join us!
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Account Director - Mumbai, India - Kantar
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Description
The AD/GAD plays a crucial role within the Client Service team.
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