- Responsible for Integrated Marketing campaigns across the Hindi & English cluster
- Managing multiple projects (Across channels) by setting clear measurable goals to execution and post campaign analysis to measure ROI
- Driving digital as a key Marketing tool to drive engagement and brand love
- Coordinate and manage key internal & external stakeholders - Sales, Programming & Distribution & External customers – PR and Digital agencies.
- Competition analysis and providing intel to the team
- Analyse marketing campaigns closely based on BARC performance and making recommendations to the team as learnings
- Brief and generate quality output from On-Air Promotion team and ensure consistency in all brand communication
- Involved in ideation, responsible for supporting new concept creation and development of new Ideas
- Manage Distribution KRAs related to channel reach (AOP vs. on-ground realities) to ensure that channel reach is competitive
- Drive distribution marketing campaigns - awareness and conversions
- Create and brief agencies on Qual/Quant consumer studies as per requirements
- Budget Management with timely reporting
- Adhering to company processes and ensure zero deviations
- Liaising with support functions to manage processes in time i.e. commercial/finance/legal
- Weekly channel performance viz., reach and ratings
- Advanced project management skills - thorough planning and efficient execution of campaigns
- Creative conceptualization capabilities
- Ability to lead agencies to plan and execute campaigns on time with strong metrics of campaign evaluations in pre and post phases
- ROI through reach and engagement for spends
- Generating revenue led concepts for better monetization
- Innovative inputs for campaigns and successful rollout
- Increase in follower base and engagement rate across social media platforms
- Should posses a bachelors degree
- Should have an experience of 4-5 years
- Preferably has worked within the television industry
- Works independently with high-level of autonomy and trust is a must-have to succeed in this role
- Ownership attitude
- Excellent communication (especially written) & Interpersonal skills
- Innovative & Hard working
- People skills & networking (ability to collaborate and get work done)
- High degree of comfort in working with ambiguity
- Pleasant and positive demeanour
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Senior Executive- Channel Marketing, Hindi Movies - Mumbai, India - Disney Star
Description
About the Role:
Hindi Movies & English cluster consists of iconic channels and have been at the forefront for Hindi & English Movie & entertainment business in India. This versatile marketing team handles different multiple genre and business needs seamlessly. This role involves planning, developing and directing marketing efforts for all channels in the Hindi & English Movies and English cluster.
Key Responsibilities:
Performance Measures:
Qualifications:
Personal Attributes:
About Disney Star:
Star India has defined the Indian media landscape for more than 30 years, and is the country's leading media conglomerate, reaching more than 750 million viewers a month on TV across India and over 100 other countries.
Disney Star's channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India.
The Star Sports network is the leading sports network with 14+ channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation.
Disney+ Hotstar India's largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV shows and movies in eight languages, and coverage of every major global sporting event, including the IPL.
The company is present in the Indian movie production and distribution space through Star Studios. Star Studios is responsible for the marketing and distribution of its Hollywood slate in the country.
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