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    Marketing Manager - mumbai, India - NMIMS

    NMIMS
    NMIMS mumbai, India

    3 hours ago

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    Description

    Marketing Manager (Performance)

    Brief:

    NIMS University, a leading educational institution in India, seeks a passionate and results-oriented Performance Marketing Manager/Assistant Manager to join our dynamic marketing team. In this pivotal role, you will spearhead the development and execution of data-driven digital marketing campaigns to drive student enrolments, increase brand awareness, and foster engagement across various platforms. You will collaborate with multiple agencies and cross-functional teams to develop and implement innovative marketing strategies that align with the goals and objectives of numerous Schools and Campuses.

    Duties & Responsibilities:

  • Develop and implement comprehensive performance marketing strategies across various digital channels (search, social media, display advertising, etc.) to achieve student enrolment and engagement goals.
  • Manage and optimise paid advertising campaigns (PPC, social media ads) to maximise return on investment (ROI).
  • Utilise data analytics and performance metrics to optimise campaigns, allocate budgets effectively, and maximise return on investment (ROI).
  • Collaborate with internal teams (admissions, website, call centre) to ensure seamless campaign execution and messaging consistency.
  • Stay up to date on the latest digital marketing trends and technologies to identify new growth opportunities.
  • Generate reports and provide data-driven insights to inform strategic decision-making.
  • Conduct in-depth market research and analysis to identify target audiences, trends, and growth opportunities.
  • Manage and mentor a team of digital marketing specialists, fostering their professional development and ensuring efficient execution of campaigns.

    • Qualification and Work Experience:

  • Full-time MBA from a recognised University specialising in marketing with a strong focus on digital marketing.
  • 8 to 10 years of experience in a marketing agency or with a brand in a performance marketing role.
  • Demonstrated success in managing and optimising digital marketing campaigns across multiple channels.
  • Experience working in a complex/matrix organisational structure is highly preferred.
  • Prior experience in the education sector is a plus.

    • Skills & Abilities:

    Soft Skills:

  • Data Analytics: Proficiency in data analytics tools and techniques to analyse campaign performance data and identify trends.
  • Marketing Platforms: Proficient in using marketing platforms such as Google Ads, Facebook Ads, etc., to streamline campaign management and reporting.
  • Search Engine Marketing (SEM): Knowledge of search engine optimisation (SEO) and Search engine marketing (SEM) principles.
  • Social Media Marketing: Expertise in developing and managing social media campaigns across various platforms.
  • Attribution Modelling: Understanding and applying marketing attribution models to measure the effectiveness of marketing campaigns.

    • Hard Skills:

  • Communication: Excellent written and verbal communication skills to collaborate effectively with internal and external stakeholders.
  • Collaboration: Ability to work collaboratively with various internal and agency partner teams to achieve common goals.
  • Interpersonal Skills: Strong interpersonal skills to build relationships and foster a positive work environment.
  • Problem-Solving: Ability to analyse problems, identify root causes, and develop solutions.
  • Time Management: Excellent time management skills to prioritise tasks and meet deadlines in a fast-paced environment.
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