- Develop and execute a strategic business development plan focused on capturing market share and driving revenue growth within the rural advertising segment.
- Identify and prioritize target markets, key clients, and partnership opportunities in rural areas, leveraging market research and industry insights to inform decision-making.
- Build and nurture strong relationships with clients.
- Lead the end-to-end sales process from prospecting and lead generation to negotiation and closing, effectively articulating the value proposition of our rural advertising solutions.
- Collaborate closely with internal teams including creative, operations, and finance to develop tailored advertising solutions that meet the unique needs and objectives of rural clients.
- Stay informed about industry trends, competitor activities, and regulatory changes impacting the rural advertising landscape, providing strategic recommendations to leadership.
- Track and analyze sales performance metrics, pipeline activity, and market trends to identify areas for optimization and improvement.
- Minimum 8-9 years of experience in business development, sales, or account management roles within the advertising or media industry, with a focus on rural markets.
- Proven track record of achieving and exceeding sales targets in a competitive environment, with a strong network of contacts in rural communities.
- Excellent communication, negotiation, and presentation skills, with the ability to effectively engage and influence stakeholders at all levels.
- Strong analytical and strategic thinking skills, with the ability to identify market opportunities and develop actionable plans to capitalize on them.
- Entrepreneurial mindset with a proactive and results-driven approach to business development.
- Willingness to travel frequently to rural areas for client meetings, site visits, and business development activities.
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Business Development - Mumbai, India - dentsu
Description
About Dentsu India:
Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.
Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.
In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
Learn more at:
Role Summary:
Designation: Sr Manager / Group Head Account Management (Rural)
Experience: 7-12 Years.
Location: Mumbai
Key Responsibilities:
Qualifications:
To apply, pls send us your updated cv mentioning the below details to
Subject - Ref - - Business Development - Rural Advertising
Current company:
Designation:
Total years of relevant work experience:
Total years of experience in rural Advertising
Any areas from the JD that you do not have experience in?:
Location of current residence:
Are you comfortable with working from our Mumbai office?:
Latest Annual CTC (in a fixed + variable breakup, if so structured):
Expected CTC -
Reason for change -
How soon can you join, If selected (Notice period):
Please attach your CV in the body of the email for our reference and review.
We thank you for sending us your profile & details for this role. If it is a fit with the current requirement post our evaluation, we look forward to a conversation with you to learn about more about what makes you awesome
Thanks
Shahbaz Kadri
Manager - Human Resource | Dentsu International India
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