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    Digital Marketing Manager - Chennai, India - Cynosure Corporate Solutions

    Cynosure Corporate Solutions
    Cynosure Corporate Solutions Chennai, India

    4 days ago

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    Description

    Job Title: Digital Marketing Manager

    Work Location: Neelankarai, Chennai.

    Experience: 6+ years

    Roles And Responsibilities:

    Build the digital advertising roadmap to help us achieve our annual pipeline and revenue goals while increasing awareness of the brand

    Create and manage the Sales & Marketing funnel to optimize lead generation and conversion

    Plan and execute advertising campaigns on Google, Facebook, Twitter, Bing. Amazon and other platforms

    Deliver on monthly targets and KPIs including lead generation and efficiency (cost per lead).

    Should be expert in PPC, CPL and CPA Campaigns

    Measure and assess results, and drive continuous improvement. Use feedback from user,sales and marketing teams to inform digital advertising campaigns

    Be actively involved in SEO efforts (keyword, image optimization etc.)

    Prepare online newsletters and promotional emails and organize their distribution through various channels

    Provide creative ideas for content marketing and update websites

    Collaborate with designers to improve user experience

    Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, Microsoft Clarity, Mix Pannel etc.)

    Requirements:

    Minimum 6+ years of experience in digital advertising and marketing.

    Hands-on experience in planning and executing digital advertising campaigns on ,Twitter, Facebook, and Google.

    Proficiency in marketing automation platforms.

    Excellent communication (written/verbal), presentation, and analytical skills.

    Exceptional organizational skills with the ability to manage multiple campaigns simultaneously and without errors.

    Blueprint Certification would be an added advantage.

    Experience in the Amazon campaign is preferred.

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