Digital Marketing Manager - Chennai, India - Cynosure Corporate Solutions

Cynosure Corporate Solutions Chennai, India

Found in: Appcast Linkedin IN C2 - 1 week ago

Manufacturing / Mechanical

Description

Job Title: Digital Marketing Manager

Work Location: Neelankarai, Chennai.

Experience: 6+ years

Roles And Responsibilities:

Build the digital advertising roadmap to help us achieve our annual pipeline and revenue goals while increasing awareness of the brand

Create and manage the Sales & Marketing funnel to optimize lead generation and conversion

Plan and execute advertising campaigns on Google, Facebook, Twitter, Bing. Amazon and other platforms

Deliver on monthly targets and KPIs including lead generation and efficiency (cost per lead).

Should be expert in PPC, CPL and CPA Campaigns

Measure and assess results, and drive continuous improvement. Use feedback from user,sales and marketing teams to inform digital advertising campaigns

Be actively involved in SEO efforts (keyword, image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels

Provide creative ideas for content marketing and update websites

Collaborate with designers to improve user experience

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, Microsoft Clarity, Mix Pannel etc.)

Requirements:

Minimum 6+ years of experience in digital advertising and marketing.

Hands-on experience in planning and executing digital advertising campaigns on LinkedIn,Twitter, Facebook, and Google.

Proficiency in marketing automation platforms.

Excellent communication (written/verbal), presentation, and analytical skills.

Exceptional organizational skills with the ability to manage multiple campaigns simultaneously and without errors.

Blueprint Certification would be an added advantage.

Experience in the Amazon campaign is preferred.

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