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    Senior Manager-Social Media - Bengaluru, India - Simplilearn

    Simplilearn
    Simplilearn Bengaluru, India

    1 week ago

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    Description

    Position - Manager - Social Media

    About Simplilearn

    Simplilearn is the #1 online boot camp providing digital skills training to help individuals acquire the skills they need to thrive in the digital economy. We provide rigorous online training in disciplines such as AI, Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science, among others. In other words, we specialize in areas where technologies and best practices are changing rapidly, and the demand for qualified candidates significantly exceeds supply. Designed and continually updated by industry and academic experts, we offer a choice of individual courses, and comprehensive certification programs in partnerships with some of the world-renowned universities including likes of MIT, Caltech, Purdue, IIT Kanpur, IIM Indore to name a few, helping millions of professionals with work-ready skills they need to excel in their career, and thousands of organizations with their corporate training and employee upskilling needs. Our practical and applied approach has resulted in 85 percent of learners getting promotions or new jobs.

    Job Description

    Are you a savvy, goal-driven marketer who understands the nuances of today's top social media channels when it comes to content, engagement, and audience expectations? Do you have a proven track record for writing crisp, catchy copy that engages your audience and drives traffic? Simplilearn is seeking a social media manager to join our team of more than 1,000 global employees to manage social media campaigns and partner with our marketing team to execute content strategies across Instagram, LinkedIn, Twitter, Facebook, and other social communities. Join a fast-paced, creative, collaborative environment of marketers with a huge variety of expertise, where you'll have the flexibility to put your campaign ideas to work to help grow our brand recognition around the world. For ten years, Simplilearn has provided the highest quality online training in today's top technology fields, including Artificial Intelligence, Digital Marketing, Data Science, Project Management, and Cloud Computing. This role provides a unique opportunity to allow you to put your best skills to the test while sharpening your ancillary skills.

    Responsibilities:

    ● Maintain a social media calendar and relevant creative and engagement activity on all social accounts

    ● Write crisp, clean, and engaging social copy to promote new and existing content

    ● Ideate and execute moment marketing and topical campaigns

    ● Collaborate with the design and video teams to produce high-quality creative graphics, GIFs and videos that are on-brand and follow company style guidelines

    ● Partner with PR, SEO, Content Marketing, and other related teams to streamline tasks and communicate effectively

    ● Monitor and analyze current social/digital trends including regular competitor analysis

    ● Respond to engagement-driven user comments creatively and notify the ORM team of any feedback or complaints across all social channels

    ● Repurpose blog posts, infographics, whitepapers, and other assets to create channel-specific microcontent

    ● Keep pace with social media and internet marketing industry trends and developments

    ● Maintain social media reporting on a weekly/monthly basis and send out updates and insights to the management team

    Requirements/skills:

    ● Degree in Marketing, Mass Communication, Advertising, Journalism or related field

    ● Demonstrable 3+ years of business social media experience and strong knowledge of the social media landscape

    ● Strong portfolio of creative, advertising, social media or brand marketing work

    ● Passion for creating social-first content, with a proven ability to think strategically about creative content and implement it on a tactical level

    ● Strong written and verbal English communication skills

    ● Experience with a social publishing tool such as Hootsuite, Buffer, etc.

    ● Understanding of digital marketing best practices, including content management, brand voice, buyers' journey, and customer personas

    ● Familiarity running paid campaigns on Facebook, LinkedIn and Twitter Experience in B2B marketing, video production, and other multimedia, Medium, Pinterest, and/or Instagram is a plus.

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