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    Senior Manager Consumer Insights - Mumbai, India - NetSysCon Consulting

    NetSysCon Consulting
    NetSysCon Consulting Mumbai, India

    2 weeks ago

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    Description
    Job Profile:
    • Deep dive to understand human truth, personas, consumer behaviors, fears, frustration, desires, needs & wants that drives buying decisions of healthcare product & services
    • Lead quantitative & qualitative research with prospects & existing customers
    • Develop research methodology & framework to draw finer consumer insights of diverse bharat consumer personas residing in tier-1 to tier-3
    • Design surveys with questions and multiple choice answers to chart quantitative trends
    • Design questionnaires to measure consumer experience and NPS score
    • Conduct interviews with individuals and focus groups to dig deeper qualitative nuances
    • Conduct market research and analyze consumer needs, wants, sentiments to develop new product & services and unlock lateral business opportunities
    • Improve sales conversion by listening to customer calls, identify gaps, reasons for non-converts, buying motivations and suggesting sales & marketing solutions
    • Analyze reasons for customer churn to improve retention rates
    • Observe consumer behaviors & movements in physical clinics to improve customer experience
    • Analyze customer complaints at clinic and call center to improve customer service
    • Analyze the human interactions between consumers and doctors to identify frictions, suggest policy changes that increase consumer delight
    Requirements:
    • Post graduation with specialization in research, communication
    • 7+ years of exp. leading research agency or client side leading consumer research practice
    • Hands on experience with both qualitative & quantitative research methodologies
    • Sharp ability to communicate & present research findings and highlight actionable insights
    • Willingness to hustle at startup in a ambiguous environment
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