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Gurgaon

    Digital Marketing Specialist - Gurugram, India - Intract

    Intract
    Intract Gurugram, India

    5 hours ago

    Default job background
    Technology / Internet
    Description

    We are seeking a skilled and experienced Performance Marketing cum Campaign Management Executive with a minimum of 2 years of hands-on experience in performance/paid marketing, specializing in Facebook, Google, and Affiliate Channels. The ideal candidate will have a knack for driving user acquisition and revenue growth through targeted campaigns. Experience in reaching international audiences and familiarity with the web3 domain will be highly valued.

    Responsibilities

    • Plan, execute, and optimize performance marketing campaigns across Facebook, Google, and affiliate channels to drive user acquisition, conversion and revenue growth.
    • Monitor campaign performance metrics such as ROAS, CPA, and conversion rates and implement strategies to maximize campaign effectiveness and ROI.
    • Conduct thorough market research to identify and target international audiences, leveraging cultural insights and localization strategies where applicable.
    • Collaborate closely with creative teams to develop engaging ad creatives, landing pages, and other assets tailored to diverse audience segments.
    • Utilize A/B testing methodologies and data-driven insights to continuously optimize campaign performance, improve user engagement, and enhance conversion rates.
    • Stay informed about industry trends, emerging technologies and best practices in performance marketing and web3 concepts.

    Requirements

    • Bachelor's degree in Marketing, Business Administration or a related field.
    • Minimum of 2 years of proven experience in performance/paid marketing roles, demonstrating successful campaign management and achievement of KPIs.
    • Experience in paid digital marketing across various platforms including Meta (Facebook, Instagram), Twitter, Google (AdWords), and Gmail.
    • Experience in targeting and acquiring international audiences is highly desirable.
    • Familiarity with web3 concepts, blockchain technology and decentralized platforms is a plus.
    • Strong analytical skills with proficiency in tools such as Google Analytics, Facebook Business Manager and other marketing analytics platforms.
    • Excellent communication skills with the ability to collaborate effectively across teams and stakeholders.
    • Proactive problem-solving mindset with a strong attention to detail and the ability to thrive in a fast-paced, dynamic environment.
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