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    Creative Communications Lead - New Delhi, India - Tilfi

    Tilfi
    Tilfi New Delhi, India

    1 week ago

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    Description

    Tilfi is a design and craft-led luxury brand that produces handcrafted textiles, apparel and art of exceptional quality and craftsmanship.

    We are looking for a Creative Communications Lead who will be responsible for managing and implementing brand and visual communication strategies for Tilfi. They will work to achieve a cohesive visual identity for the brand and lead communications to achieve the brand's creative and business objectives.

    Key Responsibilities

    • Lead a team of in-house specialists (graphic design, copywriting and image/video production) as well as external creatives to create quality, clutter-breaking content for the brand
    • Develop and implement effective communication strategies that align with the brand's goals and objectives
    • Manage content creation and delivery for the organisation's website, email communication, social media platforms, and other brand touch points
    • Manage creation of on-brand marketing and brand identity materials including lookbooks, packaging designs, ad-creatives, and other promotional material
    • Build and deliver communication strategies for customer engagement and experience (both online and offline)
    • Develop and coordinate budgets for communication campaigns and events
    • Conceptualize and execute artistic/creative external collaborations for the brand

    Additional Responsibilities (Good to have)

    • Coordinate with the PR agencies to build and maintain relationships with media outlets, journalists, and other key stakeholders
    • Coordinate and manage events and marketing activations, such as product launches or press/influence events

    Required Skills and Qualifications

    • Bachelors or Masters Degree in Design or an artistic field.
    • At least 4 years of experience in design and communications, with a proven track record of success.
    • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with key stakeholders.
    • Strong Graphic and Visual Design skills.
    • Experience in creating brand and/or fashion campaigns.
    • Interest in writing and editing, with the ability to manage a copywriting team.
    • Knowledge of digital marketing and social media platforms.

    If you are passionate about communication and have a track record of success in visual and brand communications, this could be the perfect job for you.

    PS: This is not a remote position, this is an in-office role.

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