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    Marketing Head - Kolkata, India - EngageMyTalent HR Solutions LLP.

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    Description

    CS TradeLink Pvt. Ltd., a proud franchisee of Apple, is dedicated to providing outstanding customer experiences through both offline and online retail channels. We are currently in search of a dynamic and experienced Marketing Head to take charge of our marketing initiatives and steer growth in the competitive technology retail sector.

    Position Overview:

    The Marketing Head will play a crucial role in developing and implementing comprehensive marketing strategies to boost brand visibility and drive sales across online and offline platforms. The ideal candidate should possess a solid marketing background, a profound understanding of the retail industry, and a proven track record in managing successful campaigns.


    Key Responsibilities:

    • Strategy Development:
      Develop and execute integrated marketing strategies aligned with the company's business goals.
    • Market Analysis:
      Analyze market trends, customer behavior, and competition to identify opportunities and challenges.
    • Budget Management:
      Ensure efficient allocation of resources across various marketing activities and monitor ROI.
    • Campaign Management:
      Plan and implement multichannel marketing campaigns, collaborating with agencies for compelling content.

    • Digital Marketing:
      Oversee digital presence, optimize SEO/SEM/PPC campaigns, and enhance online traffic and sales.
    • Offline Marketing:
      Organize in-store promotions and events to drive foot traffic and sales, ensuring brand consistency.
    • Brand Management:
      Maintain brand consistency across all channels and build strong relationships with stakeholders.
    • Team Leadership:
      Lead and mentor the marketing team, fostering a culture of creativity and excellence.
    • Analytics and Reporting:
      Utilize analytics tools to measure campaign performance and provide insights for improvement.


    Requirements


    Minimum of 5 years of marketing experience with a focus on retail or consumer electronics.

    Proven track record in managing marketing budgets and delivering ROI.

    Strong understanding of digital marketing, including SEO, SEM, PPC, and social media.

    Excellent leadership, communication, and interpersonal skills.

    Ability to think strategically and execute methodically.

    Proficiency in marketing analytics and reporting tools.




    Graduate with relevant documents. 1 year of experience in any domain with relevant documents. Good communication skills in English and Hindi.

    Salary: 23K CTC and 18.5K TH. Shift timings: 9 am to 9 pm rotational shift, 6 days working with 1 rotational week off. Work Location: DSR Techno Cube, SmartWorks, Kundanahalli, Bangalore 560066.


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