Marketing Manager - Chennai, India - Artifex HR Private Limited

Artifex HR Private Limited Chennai, India

Found in: Talent IN 2A C2 - 2 days ago

Description

Artifex HR is looking for a marketing manager for a leading restaurant chain based in Chennai.

Job description

Role & responsibilities

Marketing Strategy Development

Develop and execute marketing strategies across diverse platforms, including digital, social, email, SEO, and traditional channels to achieve individual brands business goals.
Regularly profile and segment customers, adapting marketing strategies to cater to their evolving needs and preferences.
Align marketing strategies with cross-functional teams, including sales and product development.
Continuously analyze marketing data and metrics to refine strategies and optimize results.
Stay abreast of the latest marketing trends and incorporate relevant trends into the strategy.
Implement promotional activities and traditional guerrilla marketing techniques to drive customer engagement and acquisition.
Collaborate with influencers, bloggers, and other relevant partners to enhance brand visibility and reach.

Content & Digital Marketing Management

Develop and implement a robust content marketing strategy.
Manage digital marketing initiatives effectively, aligning them with brand goals and content strategy.
Regularly develop and publish content according to a content calendar and within the marketing budget.
Coordinate with digital and social media teams to define content calendars and ensure brand promotions are effectively featured across various channels.
Lead Generation, Customer Acquisition & Retention
Implement strategies to generate leads, increase customer visits and purchases, and retain customers.
Develop and manage effective loyalty and referral programs.
Regularly analyze local market trends and competitor activity to identify business leads and adjust strategies accordingly.

Lead Generation, Customer Acquisition & Retention

Implement strategies to generate leads, increase customer visits and purchases, and retain customers.
Develop and manage effective loyalty and referral programs.
Regularly analyze local market trends and competitor activity to identify business leads and adjust strategies accordingly.

Guerrilla & Event Marketing

Plan and execute innovative guerrilla marketing techniques to promote brand awareness.
Organize and promote brand events and special offers, collaborating with relevant parties as necessary.

Public Relations & Partnership Management

Function as a public relations spokesperson to promote the brands locally.
Develop and maintain partnerships with key organizations, influencers, bloggers, and vloggers to boost brand promotion.

Team Leadership & Coordination

Lead the marketing team effectively, instilling a culture of accountability and high performance.
Coordinate marketing efforts across various departments and advise team members on due dates for deliverables.

Budget Management & Reporting

Oversee the marketing budget, ensuring optimal allocation and utilization of resources.
Prepare and present detailed quarterly and annual performance reports to senior management.

Marketing for New Product/Service Launches & Special Events

Coordinate marketing activities for new product launches, store openings, food festivals, and other special events.
Collaborate with cross-functional teams for launching local activations and managing menu edits.

Preferred candidate profile

Candidates should have experience in ATL/BTL Activities
Experience in B2C Marketing or Restaurant or Hotel Chain is a must
Must have handled Videographers, Video Editors, Content Writers

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