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Assistant Manager - Chennai, India - Kauvery Hospital
Description
Job Title: Assistant Manager or Deputy Manager - Branding and Marketing Communication
Job Description:
As the Assistant Manager for Branding and Marketing Communication at Kauvery Group of
Hospitals, you will work closely with the Head of Branding to drive impact strategies across
various marketing channels. Your role will be instrumental in enhancing the brands visibility,
reputation, and engagement with key stakeholders. The primary responsibilities include:
1. Strategy Development and Implementation:
Collaborate with the Head of Branding to develop comprehensive branding and marketing
communication strategies aligned with organisational goals.
Execute strategic initiatives across PR, digital marketing, events, and campaigns to
strengthen the brand's positioning and reputation.
2. PR and Media Relations:
Manage media relations and PR activities to enhance brand visibility and reputation.
Cultivate relationships with media outlets, journalists, and influences to secure coverage
and promote positive brand messaging.
3. Digital Marketing and Online Presence:
Oversee digital marketing initiatives, including social media, content marketing, and online
advertising, to increase brand awareness and engagement.
Monitor and analyse digital metrics to measure the effectiveness of campaigns and optimise
strategies for maximum impact.
4. Event Planning and Execution:
Lead the planning and execution of various events and activation to support branding
objectives.
Coordinate with internal teams and external vendors to ensure seamless event logistics and
brand representation.
5. Marketing Communication Collateral:
Develop and manage marketing communication collateral such as brochures,
presentations, and newsletters to support brand messaging and promotional activities.
6. Brand Strategy and Positioning:
Contribute to the development of brand positioning strategies and messaging frameworks to
differentiate Kauvery Group of Hospitals in the market.
Ensure consistency in brand messaging and visual identity across all communication
channels and touch-points.
7. Campaign Management:
Plan, execute, and evaluate marketing campaigns across various channels to drive brand
awareness, patient acquisition, and engagement.
Monitor campaign performance and ROI, and make data-driven recommendations for
optimisation.
8. Supporting Other Branding Lead:
Assist other Branding Leads in their respective areas, providing support and collaboration to
ensure alignment and cohesion in branding efforts.