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    Influence Marketing Role - Mumbai, India - iimjobs

    iimjobs
    Iimjobs background
    Full time
    Description
    Influence Marketing - Loyaty Programs, Mumbai

    To ensure the Design, development, competitiveness and implementation of the existing loyalty program

    • Improve the engagement program focused on increasing the Contractor base and improving the retention rate
    • Drive New Buyer acquisition
    • Drive Extraction from existing buyers
    • Onboarding vendors / Tech deployments to enhance loyalty experience
    • Use AI tools to increase participation and cross selling to existing buyers
    • Drive implementation of alternate programs to increase direct selling to influencers.
    • Design & deploy communication strategy

    Role & Responsibilities:

    • Keeping the Loyalty program competitive with the market offerings
    • Lead for driving the secondary volume / value growth in the business leading to primary growth.
    • Taking the lead on longterm activities to ensure that the influencers' core drivers are addressed
    • Work on process and structures to drive secondary field force productivity and effectiveness.
    • Managing the regional engagement team to improve influencer engagement on the ground level
    • Driving the micro market initiatives
    • Designing yearly roadmap for engagement activities at club level
    • Design of AOP
    • Improve secondary to primary ratio to drive growth.
    • Manage the backend operations through contact center.
    Experience: 3-8 years


    Reporting:
    Dy. Manager


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