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    Media Performance Manager - Gurugram, India - Publicis Groupe

    Publicis Groupe
    Publicis Groupe Gurugram, India

    13 hours ago

    publicis groupe background
    Full time
    Description
    Job Description

    Your responsibilities as a Media Performance Manager (Programmatic) –
    ● Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues

    • Conduct full analysis of campaign performance, optimizations, issues, etc.
    ● Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
    ● Traffic all creatives into platform and set up campaigns prior to launch date
    ● Maintain knowledge of media technology buying platforms and analytic tools
    ● Navigate through variety of third-party systems to complete monthly billing documentation
    ● Analyze campaign performance and make strategic investment and tactical media optimizations
    ● Provide clients with programmatic media recommendations and optimization strategies that align with objectives
    ● Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's

    Qualifications

    You will fit right in if you have –

    • Any graduate/B.
    E/B.Tech/MBA
    ● 4-6 years' experience in Online media and Programmatic

    • Experience working on DSP platforms like DBM, MediaMath, Appnexus etc- will be an added advantage.
    ● Knowledge of Ad serving technologies, analytical tools like GA and Omniture
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