Jobs
>
Gurgaon

    Performance Marketing Manager - Gurugram, India - Tide

    Tide
    Tide Gurugram, India

    2 days ago

    Default job background
    Description

    Department - Member Engagement Marketing

    Who are Tide?

    At Tide, we're on a mission to save businesses time and money. We're the leading provider of UK SME business accounts and one of the fastest-growing FinTechs in the UK. Using the latest tech, we design solutions with SMEs in mind and our member-driven financial platform is transforming the business banking market. Not only do we offer our members business accounts and related banking services, but also a comprehensive set of highly connected admin tools for businesses.

    Tide is about doing what you love. We're looking for someone to join us on our exciting scale up journey and be a part of something special. We are wanting passionate Tideans to drive innovation and help build a best-in-class platform to support our members. You will be comfortable in ambiguous situations and will be able to navigate the evolving FinTech environment. Imagine shaping how millions of Tide members discover and engage with business banking platforms and building this on a global scale.

    Key Responsibilities:

    Collaboration: Work closely with business, technology, data science, and legal teams to develop roadmaps and comprehensive project plans.

    Data Management: Manage extensive datasets and generate insightful reports to support decision-making and enhance business understanding.

    Campaign Optimization: Collaborate with the marketing team to refine campaigns and product flows, ensuring efficient and effective member engagement.

    Process Improvement: Continuously seek opportunities to improve data handling, reporting processes, and overall operational efficiencies.

    Ownership: Take full responsibility for the operations of the rewards program, from platform enhancements to offer tracking and comprehensive reporting.Visualization and Reporting: Maintain and innovate dashboards that display detailed performance metrics and data visualizations to monitor marketing effectiveness.

    Who will be a Great Fit:

    • Education: Master's degree in Marketing, Business Administration, or related field.
    • Experience: 7-10 years in performance marketing within financial services, with a focus on credit cards, app-based fintechs, or cashback cards.
    • Digital Marketing: Strong understanding of digital channels like Google Ads, Facebook Ads Manager, Ads, Twitter Ads, etc.
    • Analytics: Hands-on experience with Marketing Measurement Platforms (MMP) and Google Analytics.
    • Industry Knowledge: Familiarity with financial sector challenges, regulations, and consumer preferences.
    • Campaign Success: Proven track record of successful digital marketing campaigns, emphasizing customer acquisition, retention, and revenue growth.
    • Product Understanding: Knowledge of credit card marketing, cashback programs, and mobile banking apps.
    • Metrics: Understanding of industry-specific metrics like CLV, churn rate, ARPU, and NPS.
    • Testing: Experience in A/B testing and multivariate testing to optimize campaign performance.
    • Creativity: Ability to conceptualize creative marketing campaigns and develop innovative ad concepts.
    • Multilingual Marketing: Experience in creating and optimizing ads in multiple languages for diverse target audiences.
    • Optimization: Proficiency in advanced optimization techniques to improve ad relevance and targeting accuracy.
    • Analytical Skills: Strong analytical skills with a focus on data analysis and optimization tactics.
    • Tools: Familiarity with industry-leading ad platforms, creative tools, and optimization technologies.
    • Collaboration: Ability to collaborate effectively with internal teams and external partners to execute integrated marketing campaigns.

    What you'll get in return:

    ● 25 days holiday

    ● Additional health and dental insurance

    ● Fully covered Multisport card

    ● Food vouchers

    ● We invest in your development with a 40,000 INR professional L&D budget per year and up to three L&D paid days off

    ● Snacks, light food, drinks in the office

    ● Enhanced family-friendly leave

    ● Flexible working

    Tide is a place for everyone

    At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status. We believe it's what makes us awesome at solving problems We are One Team and foster a transparent and inclusive environment, where everyone's voice is hea

  • Expambit

    Marketing Manager

    1 day ago

    Expambit Gurugram, India

    Salary Range: 10,00,000 to 25,00,000 Per Year · Company Description · Expambit is a media agency that specializes in providing budgeted solutions to resolve digital concerns. Our mission is to empower businesses by helping them navigate the digital landscape and achieve their mar ...

  • Expand My Business

    Marketing Manager

    5 days ago

    Expand My Business Gurugram, India

    About Expand My Business: Expand My Business is Asia's largest managed marketplace for digital services. We offer services in the digital space, broadly divided into four verticals: IT Development, Digital Marketing, Web 3.0, and Resource Augmentation. We operate with a pool of v ...

  • juSTa Hotels & Resorts

    Marketing Manager

    7 hours ago

    juSTa Hotels & Resorts Gurugram, India

    Job Title: Marketing Manager · Company: jüSTa Hotels and Resorts · Location: Gurgaon, Haryana · About Us: · jüSTa Hotels and Resorts is India's fastest growing small luxury hotel and resorts chain is a dynamic and innovative hotels company. We pride ourselves on delivering except ...

  • United We Care

    Manager - Marketing

    1 day ago

    United We Care Gurugram, India

    Marketing Manager · About United We Care: · United We Care is an innovative mental health startup dedicated to transforming the landscape of mental wellness. By leveraging cutting-edge technology and compassionate care, we strive to make mental health support accessible and effec ...

  • PeopleGene

    Marketing Manager

    3 days ago

    PeopleGene Gurugram, India

    Responsibilities: · End-to-end content creation and management across social media platforms · Focus on growing the audience and subscribers on Instagram · Building online and offline communities in the Healthy Food & Beverage space · Lead influencer marketing initiatives · Mana ...

  • AGM Infraprojects Pvt. Ltd.

    Marketing Manager

    3 days ago

    AGM Infraprojects Pvt. Ltd. Gurugram, India

    Company Description: · Welcome to AGM Infraprojects Determining clients' needs and financial abilities to propose solutions that suit them. · We are a leading channel partner of reputed real estate agencies dedicated to helping you find your dream home or investment property. Wit ...

  • AkzoNobel

    Marketing Manager

    2 weeks ago

    AkzoNobel Gurugram, India

    We supply the sustainable and innovative paints and coatings that our customers, communities – and the environment – are increasingly relying on. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. ...

  • Trusted Media Brands

    Marketing Manager, Consumer Marketing

    6 days ago

    Trusted Media Brands Gurugram, India Full time

    About Us: · TMB (Trusted Media Brands) is the world's leading community-driven entertainment company. Our portfolio of leading brands that includes FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Bloom ...

  • Employment service solutions

    Marketing manager

    1 week ago

    Employment service solutions Gurgaon, India Full time

    Hiring for sales industry candidate.A real estate agent who helps clients buy a property is sometimes called a buyers agent or selling agent. Buyers often turn to real estate agents when theyre in the market to buy a property, such as a new office space. Because real estate agent ...

  • TMB (Trusted Media Brands)

    Assistant Marketing Manager, Consumer Marketing

    2 days ago

    TMB (Trusted Media Brands) Gurgaon, India

    About Us: · TMB (Trusted Media Brands) is the world's leading community-driven entertainment company. Our portfolio of leading brands that includes FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms ...

  • Whirlpool Corporation

    Digital Marketing Manager

    6 days ago

    Whirlpool Corporation Gurugram, India

    This role will conceptualize and execute various acquisition strategies, both paid and organic, and manage comprehensive digital marketing campaigns. This role is pivotal in driving brand awareness, acquiring customers. enhancing digital presence, and analyzing campaign performan ...

  • MakeMyTrip

    Manager - Marketing Analytics

    7 hours ago

    MakeMyTrip Gurugram, India

    About the Opportunity: · Role: Marketing Analytics · Level: RL5 · Location: Gurugram · Reporting to: Vice President · Position Overview: · MakeMyTrip is seeking a highly motivated and skilled Data expert for Marketing Analytics and Engineering team. This role will be instrumental ...

  • Growtomation

    Marketing Operations Manager

    6 days ago

    Growtomation Gurugram, India

    We're RevOps+HubSpot Diamond partner consultants, helping companies utilize HubSpot to streamline and help their sales/marketing/business teams function at scale. We grew from 2 people in Jan 2021 to a team of 85 people as of today. We're bootstrapped yet sustainable, with our go ...

  • Brainlab

    Marketing Program Manager

    7 hours ago

    Brainlab Gurugram, India

    This role covers the South Asia market including India, Nepal, Bangladesh and Sri Lanka and is critical to Brainlab long term growth plans for the Region. We are looking for people with a passion for technology, high energy individuals who have a proven track record of working cl ...

  • Nothing

    Sr Manager- Marketing

    1 week ago

    Nothing Gurugram, India

    Responsibilities · Develop and implement comprehensive marketing strategies and plans aligned with business objectives · Manage the marketing budget and ensure effective allocation of resources across campaigns and initiatives · Collaborate with cross-functional teams, including ...

  • IoTechWorld Avigation Pvt Ltd

    Senior Marketing Manager

    1 day ago

    IoTechWorld Avigation Pvt Ltd Gurugram, India

    Senior Manager Marketing – Agricultural Machines · The Senior Manager of Marketing is a senior leadership role responsible for all marketing activities within the organization. This position plays a critical role in developing and executing marketing strategies to drive business ...

  • Chalk Studio

    Digital Marketing Manager

    2 days ago

    Chalk Studio Gurugram, India

    As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our services across various digital channels. You will play a crucial role in enhancing brand awareness, driving website traffic, and generati ...

  • Canara HSBC Life Insurance

    Digital Marketing Manager

    2 days ago

    Canara HSBC Life Insurance Gurugram, India

    Responsibilities: · Develop and implement a data-driven digital marketing strategy aligned with the overall brand objectives. · Manage and optimize web journeys across all digital touchpoints, including website, mobile app, and social media platforms. · Plan, execute, and analyze ...

  • Scroll Mantra Private Limited

    Digital Marketing Manager

    19 hours ago

    Scroll Mantra Private Limited Gurugram, India

    Job description · Digital Marketing Manager (2 to 3 years of experience) · Job description · BASIC FUNCTION: · We are looking for a Digital Marketing Manager to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traff ...

  • Scroll Mantra Private Limited

    Digital Marketing Manager

    1 day ago

    Scroll Mantra Private Limited Gurugram, India

    Job description · Digital Marketing Manager (2 to 3 years of experience) · Job description · BASIC FUNCTION: · We are looking for a Digital Marketing Manager to lead the planning, implementation, optimization, and reporting of performance marketing initiatives to help drive traff ...