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Navi Mumbai

    Key Account Manager - Navi Mumbai/Mumbai, India - iimjobs

    iimjobs
    iimjobs Navi Mumbai/Mumbai, India

    2 weeks ago

    Iimjobs background
    Full time
    Description
    Key Account Manager Modern Trade (FMCG), Mumbai


    Description:

    • The Key Account Manager is responsible for the sales performance of Modern Trade Channel. He/she will play a key role in delivering the overall Modern Trade objectives, managing key National chains and large
    • Regional chains, strategizing/executing shopper activities to drive sales in accordance with the companies' policies and strategies.
    • Strategic Annual Joint Business plans for the defined Modern Retail Chains, National/Regional
    • Develop strategic tie up with the sharply defined Terms of Trade (TOT).
    Develop monthly/Quarterly activity calendar for the respective Chain.

    Identifying issues and the opportunities at Brand/Category level looking at internal and external trends.


    Achieve Annual budgets:

    Marketing Co-ordination:

    • To work coactively with all Brand Management Team to develop Shopper awareness /image / preference by Executing Planned Shopper activations & Events @ POPs to drive higher off takes.
    • To work with the Product management team to proactively activate listing process with the chains/Customers
    • To monitor category/brand performance at Chain/format level and device programs to gain Market Share

    POP Execution and Shopper Activation:

    • Continuous focus on increasing availability of our Products and increase shelf space
    • Implementing shopper programs and Visibility drives
    • Monitoring all key brand Activities.
    • DSR effectiveness in terms of key activities/programs

    Managing Customer:

    • Providing Excellent service to the customer as per TOT
    • Building relationship with the key category captains of the chains
    • To review brand and customer performance at quarterly level and agree actions
    • Financial Responsibility
    • Operate/ Achieve Channel Costs as budgeted for the year
    • Documentation And Prior Approval Of All TOTs (Terms of Trade) for audit purposes
    • Settling Customer Claims within stipulated timeframe
    • Collecting Nil Claim Certificates (NCC) from the Customers on a quarterly basis
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