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    Brand Manager(D2C) - Kolkata, India - Shopperbeats

    Shopperbeats
    Shopperbeats Kolkata, India

    1 week ago

    Default job background
    Retail
    Description

    Job Title:
    Position: - Brand Manager D2C


    Company Overview:


    Shopperbeats, the fastest-growing ecommerce company based in Australia with an office in Vadodara, offers a diverse range of products spanning Home & Garden, Pet Supplies, Sporting and Fitness goods, Accessories, Health & Beauty essentials, Electronics, Automobiles, and more, totaling over a thousand options for shoppers.


    Position Overview:


    We are seeking a passionate and experienced Direct-to-Consumer (D2C) Brand Manager to lead our brand's online presence and drive growth through direct-to-consumer channels.

    The ideal candidate will be responsible for developing and executing strategies to strengthen brand awareness, increase customer engagement, and drive sales through our e-commerce platform and other digital channels.


    Key Responsibilities:

    • Develop and execute a comprehensive D2C brand strategy that aligns with the company's vision and goals.
    • Analyze market trends and consumer behavior to identify opportunities for growth and improvement.
    Product hunt via various tools such as eBay tera peak/ helium tool/jungle scout or similar)
    Must know All task for product launch from sourcing to sale.

    Take ownership and manage all digital content for all online channels, listings, cataloging, image uploads, approvals from various marketplaces across the required geographies.

    Resolving all issues related to the online marketplaces catalogue including suppressed, blocked or problems related to product data accuracy.
    Monitor key performance indicators (KPIs) to track the effectiveness of marketing initiatives and optimize campaigns for maximum ROI.
    Develop and manage the D2C brand budget, allocating resources effectively to achieve business objectives.
    Stay up-to-date with industry trends, emerging technologies, and best practices in D2C marketing and e-commerce.
    Provide regular reporting and insights on brand performance, presenting findings to senior management and stakeholders.

    Qualifications:

    • Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
    • Proven experience in brand management, digital marketing, and e-commerce, preferably in a consumer goods or retail environment.
    • Strong understanding of direct-to-consumer business models and digital marketing strategies.
    • Demonstrated success in developing and executing integrated marketing campaigns that drive brand awareness and customer acquisition.
    • Familiar with product finding tools (eBay tera peak/ helium tool/jungle scout or similar)
    • In-depth knowledge of Amazon's marketplace (FBA), algorithms, and advertising platforms (e.g., Private label, Seller Central, Sponsored Products, A+ Content, etc.,).
    • Proficiency in using analytics tools and platforms to track and analyze marketing performance metrics.
    • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
    • Creative thinker with a passion for storytelling and brand-building.
    • Detail-oriented with strong organizational and project management skills.
    • Ability to thrive in a fast-paced, entrepreneurial environment and adapt to changing priorities.
    • Excellent leadership, people management, and motivational skills, together with an ability to receive and give feedback in an open-minded and professional manner.
    • Experience with e-commerce platforms such as Shopify, ERP, analytics tools

    Benefits:

    • Flexible work hours, Competitive salary and benefits package.
    • Opportunity for career advancement.
    • Training and development programs.
    • Inclusive and supportive work culture.
    Experience

    • - 10 Years
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