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    Digital Marketing Manager - Mumbai, India - Avant Garde

    Avant Garde
    Avant Garde Mumbai, India

    3 weeks ago

    Default job background
    Full time
    Description
    Key Responsibilities:

    Strategy Development:
    • Develop and execute comprehensive digital marketing strategies aligned with overall business goals.
    • Identify target audiences, market trends, and competitive landscapes to refine strategies.
    Campaign Management:
    • Plan, execute, and optimize digital marketing campaigns across various platforms (e.g., social media, email, search engines,
    • display advertising).
    • Manage budgets effectively to maximize ROI on campaigns.
    Content Management:
    • Collaborate with content creators to develop compelling and relevant digital content (e.g., blog posts, videos, infographics) to
    • engage and educate the target audience.
    Social Media Management:
    • Create and manage social media strategies to enhance brand presence and customer engagement.
    • Monitor social media channels, respond to comments, and address customer inquiries or concerns.
    SEO and SEM:
    • Develop and implement strategies to improve organic search rankings (SEO) and manage search engine marketing (SEM)
    • campaigns.
    • Monitor keyword performance, adjust strategies, and stay updated with search engine algorithms.
    Email Marketing:
    • Manage email marketing campaigns, including segmentation, content creation, A/B testing, and performance analysis.
    • Nurture leads and maintain communication with the subscriber base.
    Analytics and Reporting:
    • Monitor key performance indicators (KPIs) and track digital marketing campaign results
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