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    performance marketer - Noida, India - ThoughtSol Infotech Pvt. Ltd

    ThoughtSol Infotech Pvt. Ltd
    ThoughtSol Infotech Pvt. Ltd Noida, India

    Found in: Appcast Linkedin IN C2 - 1 hour ago

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    Description

    JOB DESCRIPTION

    • Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics,
    • Research and test partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.
    • Creating, managing and leading the search engine paid marketing campaigns of all our products and services like cloud, security, apple, etc.
    • Monitoring and analyzing web analytics and campaign performance.
    • Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles.
    • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
    • Craft landing pages and lead-gen forms for our content to distribute through relevant paid programs.
    • Monitor market intelligence and keep track on competitor movement and market situation.
    • Ensuring a positive ROI on client spending and PPC ad campaigning.

    Paid Marketing Manager requirements and qualifications

    • Previous working experience as a Marketing Manager for 1-2 year(s)
    • A proven track record of successful marketing campaigns
    • In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Google ads, and more), and content distribution and placement networks
    • Hands-on experience in handling marketing budgets and forecasting/reporting results
    • Outstanding communication, presentation and leadership skills
    • Excellent organizational and time management skills
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