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    Digital Marketing Manager - Chennai, India - GoStudy

    GoStudy
    GoStudy Chennai, India

    1 week ago

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    Description

    GoStudy is an Exciting Place to Work

    GoStudy is a workplace certified by Great Place to Work, a global recognition renowned for identifying top-notch workplace cultures.

    At GoStudy, we focus on creating an exceptional work environment for all our team members, excelling in trust, performance, credibility, respect, fairness, pride, and camaraderie.

    Our core business is providing consultancy for overseas education. Under various brand names like GoUK, GoIreland, GoFrance, and more, we help students in India achieve their higher education dreams. With 10 branches in key Indian cities, we cover the entire nation, including Chennai, Bangalore, Mumbai, Delhi, Pune, and others.

    Responsibilities of this role:

    • Plan, execute, and manage all digital marketing activities
    • Establish a digital marketing strategy and distribute content
    • Maintain brand messaging across social channels
    • Analyze and optimize content performance
    • Create and manage editorial calendars
    • Research consumer behaviors and trends
    • Prepare performance reports on marketing campaigns
    • Collaborate on growth strategies with the marketing team
    • Stay updated on social media trends

    Skills and Qualifications:

    • Social media savvy
    • Creative and innovative
    • Strong interpersonal and collaboration skills
    • In-depth knowledge of social media platforms
    • Ability to analyze consumer metrics and trends
    • Project management and leadership skills

    Must-Have Experience:

    1. Google Ads Campaign Setup & Management
    2. Advertising on Various Platforms
    3. App Store & Play Store Ads
    4. Search Engine Optimization (SEO)
    5. Local SEO Strategies
    6. Social Media Marketing
    7. Lead Location Analysis
    8. Content Writing and Copywriting
    9. Lead Tracking and Quality Check
    10. Competitor Analysis
    11. Team Collaboration for Events

    Job Details:

    • Job Type: Full-time
    • Salary: Depends on Experience
    • Schedule: Work From Office 10AM-6PM
    • Incentive Pay: Performance bonus
    • Office Location: Chennai, Tamil Nadu
    • Education: Bachelor's (Masters Preferred)
    • Experience: Digital Marketing - 5 years (Preferred), Industry Experience in Study Abroad (Preferred)
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