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    Director Campaign Strategy and Marketing Automation - Gurugram, India - Wunderman Thompson Studios India

    Wunderman Thompson Studios India
    Wunderman Thompson Studios India Gurugram, India

    5 days ago

    Default job background
    Retail
    Description

    What You'll do:

    • Develop comprehensive campaign strategies that integrate multiple channels (e.g., email, social media, paid advertising, content marketing) to maximize reach, engagement, and conversion.
    • Provide strategic consultancy services to clients during new business RFP responses, leveraging expertise to develop compelling proposals and solution architectures that address client requirements and showcase the organization's capabilities.
    • Lead the strategic planning and execution of end-to-end marketing campaigns, applying a consultative approach to understand client objectives, target audience segmentation, and campaign performance metrics.
    • Utilize data-driven insights and analytics to continuously monitor campaign performance, identify opportunities for optimization, and drive continuous improvement in key metrics such as conversion rates, ROI, and customer acquisition cost.
    • Act as a trusted advisor to clients, offering strategic guidance on best practices, industry trends, and emerging technologies in marketing automation and campaign management.
    • Serve as a mentor and thought leader within the organization, sharing expertise and best practices in marketing automation and campaign management with colleagues and junior team members.
    • If required, oversee the selection, implementation, and optimization of marketing automation platforms, leveraging expertise to recommend tailored solutions that align with client needs and business objectives.

    What You'll Need:

    • Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
    • Minimum of 14-16 years of experience in marketing automation, campaign management, or related roles, with a proven track record of delivering successful campaigns and driving business results.
    • Expertise in using and optimizing marketing automation platforms, such as Adobe Campaigns, Marketo, HubSpot, Salesforce Marketing Cloud, or equivalent, to orchestrate complex campaigns and workflows.
    • Deep understanding of the marketing campaign journey and funnel, including segmentation, targeting, messaging, and conversion optimization strategies.
    • Strong analytical skills, with the ability to interpret data and metrics to drive informed decision-making and continuous improvement in campaign performance.
    • Excellent communication and presentation skills, with the ability to articulate complex concepts and strategies to both technical and non-technical stakeholders.
    • Proven ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and stakeholders while maintaining a high standard of quality and attention to detail.
    • Experience serving as a marketing campaign management consultant with a solutioning approach, demonstrating the ability to understand client needs, develop tailored solutions, and deliver strategic value.
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